# NWF Advisory Services Inc

> NWF Advisory Services Inc is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 1998, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 110410
- Filed as: NWF ADVISORY SERVICES INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Angeles, CA
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110410
- AdvisorCensus page: https://advisorcensus.com/firm/nwf-advisory-services-inc-los-angeles-ca-110410

## Quick answers

**How is NWF Advisory Services Inc compensated?**
On its Form ADV (Item 5.E, October 2026), NWF Advisory Services Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is NWF Advisory Services Inc located?**
NWF Advisory Services Inc's principal office is in Los Angeles, CA, according to its Form ADV; the April 2026 filing also lists 46 other offices (Schedule D, Section 1.F).

**Is NWF Advisory Services Inc registered with the SEC or a state?**
NWF Advisory Services Inc is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 110410.

**How much does NWF Advisory Services Inc manage?**
NWF Advisory Services Inc reports $6,426,161,220 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (59% discretionary).

**How have NWF Advisory Services Inc's assets and staff changed since 2021?**
In the Form ADV data for NWF Advisory Services Inc: Regulatory assets under management: $1,683,308,404 in the October 2021 data and $6,426,161,220 in the October 2026 data, up 282%. Total employees: 7 in October 2021 and 111 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does NWF Advisory Services Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,130); high net worth individuals (303).

**Which custodians does NWF Advisory Services Inc use?**
NWF Advisory Services Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does NWF Advisory Services Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110410

**What changed in NWF Advisory Services Inc's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 71 to 102. Regulatory assets under management went from $3,824,876,751 to $6,426,161,220 (+68%). Changed its office addresses in Encino, CA. Changed its office addresses in Newport Beach, CA. Added an office in Brielle, NJ. Added an office in Buhler, KS. Added an office in Cameron Park, CA. Added an office in Cape Girardeau, MO. Added an office in Columbus, NE. Added an office in Denver, CO. Added an office in Fort Wayne, IN. Added an office in Fredonia, NY. Added an office in Greenwood Village, CO. Added an office in Hays, KS. Added an office in Incline Village, NV. Added an office in Jamestown, NY. Added an office in Las Vegas, NV. Added an office in Long Beach, CA. Added an office in Los Angeles, CA. Added an office in Mount Juliet, TN. Added an office in Murietta, CA. Added an office in Paoli, PA. Added an office in Price, UT. Added an office in Scottsdale, AZ. Added an office in Sikeston, MO. Added an office in St. Louis, MO. Added an office in Turlock, CA. Added an office in Walnut Creek, CA. Added an office in Westlake Village, CA. Added an office in Wichita, KS. Added an office in Willington, CT. Added an office in Woodbury, MN. No longer lists an office in Fresno, CA. No longer lists an office in Novato, CA. No longer lists an office in Rescue, CA. No longer lists an office in Santa Rosa, CA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $6,426,161,220
- Discretionary: $3,791,435,120
- Non-discretionary: $2,634,726,100

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 11,130 | $5,703,436,104 |
| High net worth individuals | 303 | $722,725,116 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 1998 (28 years)
- Employees: 111 total, 102 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AZ, CA, CO, CT, FL, GA, HI, ID, IN, KS, LA, MN, MO, NE, NJ, NV, NY, OR, PA, TN, TX, UT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Alhambra, CA
- Alliso Viejo, CA
- Anaheim, CA
- Brielle, NJ
- Buhler, KS
- Cameron Park, CA
- Cape Girardeau, MO
- Carmel Valley, CA
- Columbus, NE
- Denver, CO
- Encino, CA
- Fort Wayne, IN
- Fredonia, NY
- Greenwood Village, CO
- Hays, KS
- Honolulu, HI
- Incline Village, NV
- Irvine, CA
- Jamestown, NY
- Kingsburg, CA
- La Mirada, CA
- Laguna Niguel, CA
- Las Vegas, NV
- Long Beach, CA
- Los Angeles, CA
- Mount Juliet, TN
- Murietta, CA
- Newport Beach, CA
- Orange, CA
- Pacific Grove, CA
- Palm Desert, CA
- Paoli, PA
- Price, UT
- Redlands, CA
- San Diego, CA
- San Mateo, CA
- Santa Rosa, CA
- Scottsdale, AZ
- Sikeston, MO
- St. Louis, MO
- Turlock, CA
- Walnut Creek, CA
- Westlake Village, CA
- Wichita, KS
- Willington, CT
- Woodbury, MN

### Websites listed on Form ADV (Item 1.I)
- nwfadvisory.com
- Facebook @p
- LinkedIn @nwf-advisory
- X @NWFAdvisory

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,683,308,404 | 7 | March 24, 2021 |
| October 2022 | $2,125,567,690 | 3 | March 28, 2022 |
| October 2023 | $2,864,723,851 | 3 | March 28, 2023 |
| October 2024 | $3,713,336,868 | 3 | March 28, 2024 |
| October 2025 | $3,824,876,751 | 71 | May 20, 2025 |
| October 2026 | $6,426,161,220 | 111 | March 31, 2026 |

Regulatory assets under management: $1,683,308,404 in the October 2021 data and $6,426,161,220 in the October 2026 data, up 282%.
Total employees: 7 in October 2021 and 111 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 71 to 102.
- Regulatory assets under management went from $3,824,876,751 to $6,426,161,220 (+68%).
- Changed its office addresses in Encino, CA.
- Changed its office addresses in Newport Beach, CA.
- Added an office in Brielle, NJ.
- Added an office in Buhler, KS.
- Added an office in Cameron Park, CA.
- Added an office in Cape Girardeau, MO.
- Added an office in Columbus, NE.
- Added an office in Denver, CO.
- Added an office in Fort Wayne, IN.
- Added an office in Fredonia, NY.
- Added an office in Greenwood Village, CO.
- Added an office in Hays, KS.
- Added an office in Incline Village, NV.
- Added an office in Jamestown, NY.
- Added an office in Las Vegas, NV.
- Added an office in Long Beach, CA.
- Added an office in Los Angeles, CA.
- Added an office in Mount Juliet, TN.
- Added an office in Murietta, CA.
- Added an office in Paoli, PA.
- Added an office in Price, UT.
- Added an office in Scottsdale, AZ.
- Added an office in Sikeston, MO.
- Added an office in St. Louis, MO.
- Added an office in Turlock, CA.
- Added an office in Walnut Creek, CA.
- Added an office in Westlake Village, CA.
- Added an office in Wichita, KS.
- Added an office in Willington, CT.
- Added an office in Woodbury, MN.
- No longer lists an office in Fresno, CA.
- No longer lists an office in Novato, CA.
- No longer lists an office in Rescue, CA.
- No longer lists an office in Santa Rosa, CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. NWF Advisory Services Inc (CRD 110410): Form ADV filing data as of October 2026.