# NPF Investment Advisors

> NPF Investment Advisors is an SEC-registered investment advisory firm in Grand Rapids, MI, registered since 1984, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

- CRD: 104683
- Filed as: NPF INVESTMENT ADVISORS
- Legal name: Norris Perne & French LLP
- Also doing business as: NPF INVESTMENT ADVISORS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Grand Rapids, MI
- Filing period: October 2026
- Form ADV filing dated: March 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/104683
- AdvisorCensus page: https://advisorcensus.com/firm/npf-investment-advisors-grand-rapids-mi-104683

## Quick answers

**How is NPF Investment Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), NPF Investment Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is NPF Investment Advisors located?**
NPF Investment Advisors' principal office is in Grand Rapids, MI, according to its Form ADV.

**Is NPF Investment Advisors registered with the SEC or a state?**
NPF Investment Advisors is an SEC-registered investment advisory firm, registered since 1984. Status as filed: Approved. CRD 104683.

**How much does NPF Investment Advisors manage?**
NPF Investment Advisors reports $2,691,127,889 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

**How have NPF Investment Advisors' assets and staff changed since 2021?**
In the Form ADV data for NPF Investment Advisors: Regulatory assets under management: $1,999,437,216 in the October 2021 data and $2,691,127,889 in the October 2026 data, up 35%. Total employees: 11 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does NPF Investment Advisors serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (537); individuals (other than high net worth individuals) (401); charitable organizations (28).

**Which custodians does NPF Investment Advisors use?**
NPF Investment Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does NPF Investment Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104683

**What changed in NPF Investment Advisors' recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 9 to 13. Registered or notice-filed in UT.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,691,127,889
- Discretionary: $2,691,127,889
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 401 | $155,418,970 |
| High net worth individuals | 537 | $2,218,202,434 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $37,784,473 |
| Charitable organizations | 28 | $136,227,488 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 21 | $143,494,524 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Other

### Firm details
- Registered since: 1984 (42 years)
- Employees: 18 total, 13 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AR, AZ, CA, CO, FL, GA, ID, IL, IN, LA, MA, MI, NC, NH, NJ, NM, NY, OH, PA, SC, TN, TX, UT, VA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- norrisperne.com
- npfinvest.com
- Facebook @norrisperne
- LinkedIn @norris-perne-&-french-llp
- X @npfinvest

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,999,437,216 | 11 | March 23, 2021 |
| October 2022 | $2,310,983,746 | 11 | April 13, 2022 |
| October 2023 | $1,996,013,713 | 11 | March 27, 2023 |
| October 2024 | $2,354,512,728 | 15 | March 25, 2024 |
| October 2025 | $2,525,105,940 | 9 | March 24, 2025 |
| October 2026 | $2,691,127,889 | 18 | March 27, 2026 |

Regulatory assets under management: $1,999,437,216 in the October 2021 data and $2,691,127,889 in the October 2026 data, up 35%.
Total employees: 11 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 9 to 13.
- Registered or notice-filed in UT.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. NPF Investment Advisors (CRD 104683): Form ADV filing data as of October 2026.