# NOW Asset Management LLC

> NOW Asset Management LLC is an SEC-registered investment advisory firm in Purchase, NY, registered since 2026, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated August 6, 2026.

- CRD: 341388
- Filed as: NOW ASSET MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Purchase, NY
- Filing period: October 2026
- Form ADV filing dated: August 6, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/341388
- AdvisorCensus page: https://advisorcensus.com/firm/now-asset-management-llc-purchase-ny-341388

## Quick answers

**How is NOW Asset Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), NOW Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is NOW Asset Management LLC located?**
NOW Asset Management LLC's principal office is in Purchase, NY, according to its Form ADV.

**Is NOW Asset Management LLC registered with the SEC or a state?**
NOW Asset Management LLC is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 341388.

**How much does NOW Asset Management LLC manage?**
NOW Asset Management LLC reports $39,800,000 in regulatory assets under management in its Form ADV filing dated August 6, 2026 (100% discretionary).

**What types of clients does NOW Asset Management LLC serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (1).

**Which custodians does NOW Asset Management LLC use?**
NOW Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Goldman Sachs & Co. LLC as a custodian holding 10% or more of its separately managed account assets.

**Does NOW Asset Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/341388

**What changed in NOW Asset Management LLC's recent Form ADV filings?**
In the September 2026 filing data: Regulatory assets under management went from $0 to $39,800,000.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Custodians (Schedule D, Section 5.K(3))
- Goldman Sachs & Co. LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $39,800,000
- Discretionary: $39,800,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $20,000,000 |
| Corporations or other businesses not listed above | Fewer than 5 | $19,800,000 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2026 (0 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Changes in the filing (last 12 months)

### September 2026
- Regulatory assets under management went from $0 to $39,800,000.

### June 2026
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. NOW Asset Management LLC (CRD 341388): Form ADV filing data as of October 2026.