{ "crd_number": 341388, "slug": "now-asset-management-llc-purchase-ny-341388", "primary_business_name": "NOW ASSET MANAGEMENT LLC", "legal_name": "NOW ASSET MANAGEMENT LLC", "dbas": [], "city": "Purchase", "state": "NY", "country": "United States", "cbsa_code": "35620", "metro": { "cbsa_code": "35620", "common_name": "New York", "msa_name": "New York-Newark-Jersey City, NY-NJ", "path": "/advisors/ny/new-york" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2026-05-08", "years_registered": 0, "period": "2026-10-01", "filing_date": "2026-08-06", "carried_forward": false, "raum_total": 39800000.0, "raum_discretionary": 39800000.0, "raum_non_discretionary": 0.0, "raum_band": "25m_100m", "raum_band_label": "$25 million to $100 million", "total_employees": 3, "advisory_employees": 2, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "other": { "raum": 0.0, "count": null }, "pooled_investment_vehicles": { "raum": 20000000.0, "count": 1 }, "corporations_other_businesses": { "raum": 19800000.0, "count": null, "fewer_than_5": true } }, "compensation_types": [ "percentage_of_aum", "performance_based" ], "advisory_activities": [ "portfolio_management_businesses_institutional", "portfolio_management_individuals", "portfolio_management_pooled_vehicles" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "NY" ], "websites": [], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/341388", "city_as_filed": "PURCHASE", "url": "https://advisorcensus.com/firm/now-asset-management-llc-purchase-ny-341388", "display_name": "NOW Asset Management LLC", "summary": "NOW Asset Management LLC is an SEC-registered investment advisory firm in Purchase, NY, registered since 2026, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated August 6, 2026.", "citation": "AdvisorCensus. NOW Asset Management LLC (CRD 341388): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Performance-based fees" ], "advisory_activity_labels": [ "Portfolio management for individuals and/or small businesses", "Portfolio management for pooled investment vehicles (other than investment companies)", "Portfolio management for businesses (other than small businesses) or institutional clients" ], "quick_answers": [ { "q": "How is NOW Asset Management LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), NOW Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure." }, { "q": "Where is NOW Asset Management LLC located?", "a": "NOW Asset Management LLC's principal office is in Purchase, NY, according to its Form ADV." }, { "q": "Is NOW Asset Management LLC registered with the SEC or a state?", "a": "NOW Asset Management LLC is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 341388." }, { "q": "How much does NOW Asset Management LLC manage?", "a": "NOW Asset Management LLC reports $39,800,000 in regulatory assets under management in its Form ADV filing dated August 6, 2026 (100% discretionary)." }, { "q": "What types of clients does NOW Asset Management LLC serve?", "a": "By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (1)." }, { "q": "Which custodians does NOW Asset Management LLC use?", "a": "NOW Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Goldman Sachs & Co. LLC as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does NOW Asset Management LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/341388" }, { "q": "What changed in NOW Asset Management LLC's recent Form ADV filings?", "a": "In the September 2026 filing data: Regulatory assets under management went from $0 to $39,800,000." } ], "filing_history": [], "recent_changes": [ { "period": "2026-09-01", "period_label": "September 2026", "notes": [ "Regulatory assets under management went from $0 to $39,800,000." ] }, { "period": "2026-06-01", "period_label": "June 2026", "notes": [ "Newly registered with the SEC." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Goldman Sachs & Co. LLC", "name_as_filed": "GOLDMAN SACHS & CO. LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/now-asset-management-llc-purchase-ny-341388.md", "clients": [ { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 1, "fewer_than_5": false, "raum": 20000000.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": null, "fewer_than_5": true, "raum": 19800000.0 }, { "type": "other", "label": "Other", "count": null, "fewer_than_5": false, "raum": 0.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/341388", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }