# Norton Capital Management, Inc.

> Norton Capital Management, Inc. is an SEC-registered investment advisory firm in Henrico, VA, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 28, 2026.

- CRD: 110398
- Filed as: NORTON CAPITAL MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Henrico, VA
- Filing period: October 2026
- Form ADV filing dated: September 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110398
- AdvisorCensus page: https://advisorcensus.com/firm/norton-capital-management-inc-henrico-va-110398

## Quick answers

**How is Norton Capital Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Norton Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Norton Capital Management, Inc. located?**
Norton Capital Management, Inc.'s principal office is in Henrico, VA, according to its Form ADV.

**Is Norton Capital Management, Inc. registered with the SEC or a state?**
Norton Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 110398.

**How much does Norton Capital Management, Inc. manage?**
Norton Capital Management, Inc. reports $131,929,934 in regulatory assets under management in its Form ADV filing dated September 28, 2026 (88% discretionary).

**How have Norton Capital Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Norton Capital Management, Inc.: Regulatory assets under management: $129,505,775 in the October 2021 data and $131,929,934 in the October 2026 data, up 2%. Total employees: 2 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Norton Capital Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (69); high net worth individuals (37); charitable organizations (5).

**Which custodians does Norton Capital Management, Inc. use?**
Norton Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing Advisor Solutions LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Norton Capital Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110398

**What changed in Norton Capital Management, Inc.'s recent Form ADV filings?**
In the December 2025 filing data: Employees performing advisory functions went from 4 to 2.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Other

### Custodians (Schedule D, Section 5.K(3))
- Pershing Advisor Solutions LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $131,929,934
- Discretionary: $116,427,908
- Non-discretionary: $15,502,026

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 69 | $20,585,413 |
| High net worth individuals | 37 | $101,116,893 |
| Charitable organizations | 5 | $10,227,628 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2017 (8 years)
- Employees: 5 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, MD, NC, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- nortoncapital.com
- LinkedIn @norton-capital-management

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $129,505,775 | 2 | September 23, 2021 |
| October 2022 | $115,928,731 | 3 | September 27, 2022 |
| October 2023 | $124,074,957 | 2 | September 18, 2023 |
| October 2024 | $132,931,862 | 2 | August 30, 2024 |
| October 2025 | $132,931,862 | 4 | December 26, 2024 |
| October 2026 | $131,929,934 | 5 | September 28, 2026 |

Regulatory assets under management: $129,505,775 in the October 2021 data and $131,929,934 in the October 2026 data, up 2%.
Total employees: 2 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### December 2025
- Employees performing advisory functions went from 4 to 2.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Norton Capital Management, Inc. (CRD 110398): Form ADV filing data as of October 2026.