# Northwest Asset Management

> Northwest Asset Management is an SEC-registered investment advisory firm in Mercer Island, WA, registered since 2008, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 147923
- Filed as: NORTHWEST ASSET MANAGEMENT
- Legal name: Nwam, LLC
- Also doing business as: RIA INNOVATIONS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Mercer Island, WA
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/147923
- AdvisorCensus page: https://advisorcensus.com/firm/northwest-asset-management-mercer-island-wa-147923

## Quick answers

**How is Northwest Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Northwest Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Northwest Asset Management charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: up to 1.75% of assets a year (the maximum the brochure states); Hourly rate: $350 an hour (retirement and financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Northwest Asset Management located?**
Northwest Asset Management's principal office is in Mercer Island, WA, according to its Form ADV; the April 2026 filing also lists 17 other offices (Schedule D, Section 1.F).

**Is Northwest Asset Management registered with the SEC or a state?**
Northwest Asset Management is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 147923.

**How much does Northwest Asset Management manage?**
Northwest Asset Management reports $4,131,681,404 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (71% discretionary).

**How have Northwest Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Northwest Asset Management: Regulatory assets under management: $2,437,316,003 in the October 2021 data and $4,131,681,404 in the October 2026 data, up 70%. Total employees: 49 in October 2021 and 62 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Northwest Asset Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,926); high net worth individuals (832); other (10).

**Which custodians does Northwest Asset Management use?**
Northwest Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Northwest Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/147923

**What changed in Northwest Asset Management's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 38 to 44. Regulatory assets under management went from $3,608,262,509 to $4,131,681,404 (+15%). Added an office in La Mesa, CA. Added an office in Maitland, FL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Asset-based fee: up to 1.75% of assets a year (the maximum the brochure states)

> The maximum annual fee is 1.75%. Fees are negotiable. As a result, fees may range from no charge to the maximum annual fee of 1.75%.

- Hourly rate: $350 an hour (retirement and financial planning services)

> Fees for retirement and financial planning services are based on an hourly rate of up to $350.00 per hour, due at time of service.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $4,131,681,404
- Discretionary: $2,942,099,674
- Non-discretionary: $1,189,581,730

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,926 | $924,271,066 |
| High net worth individuals | 832 | $3,137,974,069 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 8 | $46,668,375 |
| Other | 10 | $22,767,894 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops
- Other

### Firm details
- Registered since: 2008 (18 years)
- Employees: 62 total, 44 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN, KY, LA, MA, MD, MI, MN, MO, MT, NC, NE, NH, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Atascadero, CA
- Athens, GA
- Black Diamond, WA
- Boise, ID
- Bothell, WA
- Cincinnati, OH
- Des Moines, WA
- Houston, TX
- La Mesa, CA
- Lake Oswego, OR
- Maitland, FL
- Newark, DE
- Oklahoma City, OK
- Paso Robles, CA
- Sammamish, WA
- Seattle, WA
- Snoqualmie, WA

### Websites listed on Form ADV (Item 1.I)
- aldridgegrp.com
- dynamiccapital.group
- farrellwealthgroup.com
- harveststrategiesgroup.com
- northfrontieradvisory.com
- nwasset-fsg.com
- nwasset.com
- radialwealth.com
- riainnovations.com
- sunstonefg.com
- sustainablebalance.net
- Instagram @nwamllc
- Instagram @riainnovations
- LinkedIn @nwam
- LinkedIn @ria-innovations
- X @RIAInnovations
- X @nwamllc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,437,316,003 | 49 | August 27, 2021 |
| October 2022 | $3,232,723,892 | 53 | July 15, 2022 |
| October 2023 | $3,027,418,741 | 55 | March 29, 2023 |
| October 2024 | $3,271,377,063 | 55 | August 7, 2024 |
| October 2025 | $3,608,262,509 | 54 | June 23, 2025 |
| October 2026 | $4,131,681,404 | 62 | March 31, 2026 |

Regulatory assets under management: $2,437,316,003 in the October 2021 data and $4,131,681,404 in the October 2026 data, up 70%.
Total employees: 49 in October 2021 and 62 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 38 to 44.
- Regulatory assets under management went from $3,608,262,509 to $4,131,681,404 (+15%).
- Added an office in La Mesa, CA.
- Added an office in Maitland, FL.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Northwest Asset Management (CRD 147923): Form ADV filing data as of October 2026.