{
  "crd_number": 167908,
  "slug": "northrock-partners-llc-minneapolis-mn-167908",
  "primary_business_name": "NORTHROCK PARTNERS, LLC",
  "legal_name": "NORTHROCK PARTNERS, LLC",
  "dbas": [],
  "city": "Minneapolis",
  "state": "MN",
  "country": "United States",
  "cbsa_code": "33460",
  "metro": {
    "cbsa_code": "33460",
    "common_name": "Minneapolis",
    "msa_name": "Minneapolis-St. Paul-Bloomington, MN-WI",
    "path": "/advisors/mn/minneapolis"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2013-06-13",
  "years_registered": 13,
  "period": "2026-10-01",
  "filing_date": "2026-09-18",
  "carried_forward": false,
  "raum_total": 12185185517.0,
  "raum_discretionary": 11524962460.0,
  "raum_non_discretionary": 660223057.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 233,
  "advisory_employees": 91,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 66953294.0,
      "count": 12
    },
    "individuals": {
      "raum": 1093508235.0,
      "count": 2523
    },
    "high_net_worth_individuals": {
      "raum": 10948670315.0,
      "count": 2255
    },
    "pooled_investment_vehicles": {
      "raum": 74913.0,
      "count": 1
    },
    "corporations_other_businesses": {
      "raum": 75978760.0,
      "count": 20
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "other",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "CT",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://facebook.com/profile.php?id=100080818425879",
    "https://facebook.comhttps/www.facebook.com/NorthRock--X-102013345523399",
    "https://facebook.comhttps/www.facebook.com/NorthRock-Partners-104474438618305",
    "https://foundation-x.org",
    "https://instagram.com/foundation_x_org",
    "https://instagram.com/northrockpartners",
    "https://instagram.com/northrockx",
    "https://instagram.com/rsghockey",
    "https://linkedin.com/company/foundation-x",
    "https://linkedin.com/company/northrock-x",
    "https://linkedin.com/company/northrockpartners",
    "https://northrock-x.com",
    "https://northrockberkeley.com",
    "https://northrockpartners.com",
    "https://northrocksacramento.com",
    "https://northrocksanfrancisco.com",
    "https://northrockshorewood.com",
    "https://rsghockey.com",
    "https://x.com/rsghockey",
    "https://youtube.com/@NorthRockPartners",
    "https://youtube.com/@foundation_x_org"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/167908",
  "city_as_filed": "MINNEAPOLIS",
  "url": "https://advisorcensus.com/firm/northrock-partners-llc-minneapolis-mn-167908",
  "display_name": "Northrock Partners, LLC",
  "summary": "Northrock Partners, LLC is an SEC-registered investment advisory firm in Minneapolis, MN, registered since 2013, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 18, 2026.",
  "citation": "AdvisorCensus. Northrock Partners, LLC (CRD 167908): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Northrock Partners, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Northrock Partners, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "Where is Northrock Partners, LLC located?",
      "a": "Northrock Partners, LLC's principal office is in Minneapolis, MN, according to its Form ADV; the October 2026 filing also lists 19 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Northrock Partners, LLC registered with the SEC or a state?",
      "a": "Northrock Partners, LLC is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 167908."
    },
    {
      "q": "How much does Northrock Partners, LLC manage?",
      "a": "Northrock Partners, LLC reports $12,185,185,517 in regulatory assets under management in its Form ADV filing dated September 18, 2026 (95% discretionary)."
    },
    {
      "q": "How have Northrock Partners, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Northrock Partners, LLC: Regulatory assets under management: $3,265,785,526 in the October 2021 data and $12,185,185,517 in the October 2026 data, up 273%. Total employees: 101 in October 2021 and 233 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Northrock Partners, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,523); high net worth individuals (2,255); corporations or other businesses not listed above (20)."
    },
    {
      "q": "Which custodians does Northrock Partners, LLC use?",
      "a": "Northrock Partners, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Institutional Wealth Services as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Northrock Partners, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167908"
    },
    {
      "q": "Does Northrock Partners, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated July 8, 2026 says: \"NorthRock does not require a minimum account size but may charge minimum fees as described in Item 5.\""
    },
    {
      "q": "What changed in Northrock Partners, LLC's recent Form ADV filings?",
      "a": "In the August 2026 filing data: Added an office in Blue Ash, OH. Added an office in Columbus, OH. Added an office in Elm Grove, WI. Added an office in Huron, SD. Added an office in Watertown, SD. Added an office in Youngstown, OH. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 3265785526.0,
      "total_employees": 101,
      "filing_date": "2021-06-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 4188037335.0,
      "total_employees": 143,
      "filing_date": "2022-04-21"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 4191905300.0,
      "total_employees": 131,
      "filing_date": "2023-08-04"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 5798819415.0,
      "total_employees": 154,
      "filing_date": "2024-06-13"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 6596242797.0,
      "total_employees": 161,
      "filing_date": "2025-07-11"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 12185185517.0,
      "total_employees": 233,
      "filing_date": "2026-09-18"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Added an office in Blue Ash, OH.",
        "Added an office in Columbus, OH.",
        "Added an office in Elm Grove, WI.",
        "Added an office in Huron, SD.",
        "Added an office in Watertown, SD.",
        "Added an office in Youngstown, OH.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 50 to 91.",
        "Regulatory assets under management went from $6,596,242,797 to $12,185,185,517 (+85%).",
        "No longer lists an office in San Francisco, CA.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Added an office in Morris, IL.",
        "Added an office in Shorewood, IL.",
        "Added an office in Valparaiso, IN."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 8, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "NorthRock does not require a minimum account size but may charge minimum fees as described in Item 5."
        ]
      }
    ],
    "quotes": [
      "NorthRock does not require a minimum account size but may charge minimum fees as described in Item 5."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Institutional Wealth Services",
      "name_as_filed": "FIDELITY INSTITUTIONAL WEALTH SERVICES",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/northrock-partners-llc-minneapolis-mn-167908.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 2523,
      "fewer_than_5": false,
      "raum": 1093508235.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 2255,
      "fewer_than_5": false,
      "raum": 10948670315.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 1,
      "fewer_than_5": false,
      "raum": 74913.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 12,
      "fewer_than_5": false,
      "raum": 66953294.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 20,
      "fewer_than_5": false,
      "raum": 75978760.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/167908",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}