{
  "crd_number": 300366,
  "slug": "northcrest-asset-management-plymouth-mn-300366",
  "primary_business_name": "NORTHCREST ASSET MANAGEMENT",
  "legal_name": "NORTHCREST ASSET MANAGEMENT LLC",
  "dbas": [],
  "city": "Plymouth",
  "state": "MN",
  "country": "United States",
  "cbsa_code": "33460",
  "metro": {
    "cbsa_code": "33460",
    "common_name": "Minneapolis",
    "msa_name": "Minneapolis-St. Paul-Bloomington, MN-WI",
    "path": "/advisors/mn/minneapolis"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-05-14",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-07-02",
  "carried_forward": false,
  "raum_total": 4327112057.0,
  "raum_discretionary": 4327112057.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 12,
  "advisory_employees": 6,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other_investment_advisers": {
      "raum": 4327112057.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "other"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "CT",
    "DE",
    "FL",
    "IA",
    "IL",
    "LA",
    "MA",
    "MN",
    "MO",
    "MS",
    "NC",
    "NH",
    "NJ",
    "NV",
    "NY",
    "OH",
    "OR",
    "PA",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WV"
  ],
  "websites": [],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/300366",
  "city_as_filed": "PLYMOUTH",
  "url": "https://advisorcensus.com/firm/northcrest-asset-management-plymouth-mn-300366",
  "display_name": "Northcrest Asset Management",
  "summary": "Northcrest Asset Management is an SEC-registered investment advisory firm in Plymouth, MN, registered since 2021, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 2, 2026.",
  "citation": "AdvisorCensus. Northcrest Asset Management (CRD 300366): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Northcrest Asset Management compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Northcrest Asset Management reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Northcrest Asset Management located?",
      "a": "Northcrest Asset Management's principal office is in Plymouth, MN, according to its Form ADV."
    },
    {
      "q": "Is Northcrest Asset Management registered with the SEC or a state?",
      "a": "Northcrest Asset Management is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 300366."
    },
    {
      "q": "How much does Northcrest Asset Management manage?",
      "a": "Northcrest Asset Management reports $4,327,112,057 in regulatory assets under management in its Form ADV filing dated July 2, 2026 (100% discretionary)."
    },
    {
      "q": "How have Northcrest Asset Management's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Northcrest Asset Management: Regulatory assets under management: $2,028,985,875 in the October 2021 data and $4,327,112,057 in the October 2026 data, up 113%. Total employees: 6 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "Which custodians does Northcrest Asset Management use?",
      "a": "Northcrest Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Northcrest Asset Management report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/300366"
    },
    {
      "q": "What changed in Northcrest Asset Management's recent Form ADV filings?",
      "a": "In the August 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 2028985875.0,
      "total_employees": 6,
      "filing_date": "2021-09-13"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 2167114906.0,
      "total_employees": 13,
      "filing_date": "2022-07-05"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 2676661404.0,
      "total_employees": 0,
      "filing_date": "2023-06-16"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 3153026552.0,
      "total_employees": 12,
      "filing_date": "2024-07-08"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 2880805923.0,
      "total_employees": 12,
      "filing_date": "2025-06-30"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 4327112057.0,
      "total_employees": 12,
      "filing_date": "2026-07-02"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $2,880,805,923 to $4,327,112,057 (+50%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/northcrest-asset-management-plymouth-mn-300366.md",
  "clients": [
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": null,
      "fewer_than_5": true,
      "raum": 4327112057.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/300366",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}