# North Star Asset Management Inc

> North Star Asset Management Inc is an SEC-registered investment advisory firm in Neenah, WI, registered since 1996, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 28, 2026.

- CRD: 106489
- Filed as: NORTH STAR ASSET MANAGEMENT INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Neenah, WI
- Filing period: October 2026
- Form ADV filing dated: August 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106489
- AdvisorCensus page: https://advisorcensus.com/firm/north-star-asset-management-inc-neenah-wi-106489

## Quick answers

**How is North Star Asset Management Inc compensated?**
On its Form ADV (Item 5.E, October 2026), North Star Asset Management Inc reports these compensation arrangements: a percentage of assets under its management.

**Where is North Star Asset Management Inc located?**
North Star Asset Management Inc's principal office is in Neenah, WI, according to its Form ADV.

**Is North Star Asset Management Inc registered with the SEC or a state?**
North Star Asset Management Inc is an SEC-registered investment advisory firm, registered since 1996. Status as filed: Approved. CRD 106489.

**How much does North Star Asset Management Inc manage?**
North Star Asset Management Inc reports $3,351,878,334 in regulatory assets under management in its Form ADV filing dated August 28, 2026 (99% discretionary).

**How have North Star Asset Management Inc's assets and staff changed since 2021?**
In the Form ADV data for North Star Asset Management Inc: Regulatory assets under management: $2,175,688,497 in the October 2021 data and $3,351,878,334 in the October 2026 data, up 54%. Total employees: 19 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does North Star Asset Management Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,603); high net worth individuals (839); pension and profit sharing plans (but not the plan participants or government pension plans) (71).

**Which custodians does North Star Asset Management Inc use?**
North Star Asset Management Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does North Star Asset Management Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106489

**What changed in North Star Asset Management Inc's recent Form ADV filings?**
In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,351,878,334
- Discretionary: $3,315,401,306
- Non-discretionary: $36,477,028

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 2,603 | $469,113,929 |
| High net worth individuals | 839 | $2,622,028,321 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 71 | $130,015,266 |
| Charitable organizations | 41 | $130,720,818 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1996 (30 years)
- Employees: 19 total, 19 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, GA, IL, MD, MI, MN, NC, NJ, NY, OH, SC, TX, UT, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- northstarinvestments.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,175,688,497 | 19 | February 25, 2021 |
| October 2022 | $2,701,808,655 | 19 | April 20, 2022 |
| October 2023 | $2,324,356,049 | 18 | March 30, 2023 |
| October 2024 | $2,727,420,238 | 21 | May 7, 2024 |
| October 2025 | $3,079,601,758 | 19 | March 27, 2025 |
| October 2026 | $3,351,878,334 | 19 | August 28, 2026 |

Regulatory assets under management: $2,175,688,497 in the October 2021 data and $3,351,878,334 in the October 2026 data, up 54%.
Total employees: 19 in October 2021 and 19 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. North Star Asset Management Inc (CRD 106489): Form ADV filing data as of October 2026.