# Norris Financial Group, LLC

> Norris Financial Group, LLC is an SEC-registered investment advisory firm in Greenville, SC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 19, 2026.

- CRD: 129422
- Filed as: NORRIS FINANCIAL GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Greenville, SC
- Filing period: October 2026
- Form ADV filing dated: March 19, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/129422
- AdvisorCensus page: https://advisorcensus.com/firm/norris-financial-group-llc-greenville-sc-129422

## Quick answers

**How is Norris Financial Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Norris Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Norris Financial Group, LLC located?**
Norris Financial Group, LLC's principal office is in Greenville, SC, according to its Form ADV.

**Is Norris Financial Group, LLC registered with the SEC or a state?**
Norris Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 129422.

**How much does Norris Financial Group, LLC manage?**
Norris Financial Group, LLC reports $353,003,756 in regulatory assets under management in its Form ADV filing dated March 19, 2026 (100% discretionary).

**How have Norris Financial Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for Norris Financial Group, LLC: Regulatory assets under management: $161,871,964 in the October 2021 data and $353,003,756 in the October 2026 data, up 118%. Total employees: 4 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Norris Financial Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (284); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (35).

**Which custodians does Norris Financial Group, LLC use?**
Norris Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Norris Financial Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129422

**What changed in Norris Financial Group, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $251,609,978 to $353,003,756 (+40%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $353,003,756
- Discretionary: $352,728,444
- Non-discretionary: $275,312

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 284 | $74,089,912 |
| High net worth individuals | 78 | $252,316,608 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 35 | $19,373,141 |
| Charitable organizations | Fewer than 5 | $634,525 |
| Corporations or other businesses not listed above | 6 | $6,589,570 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2018 (8 years)
- Employees: 6 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CO, FL, GA, LA, NC, OH, SC, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- norrisfinancialgroup.com
- Facebook @NORRISFINANCIALGROUP
- LinkedIn @NORRIS-FINANCIAL-GROUP

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $161,871,964 | 4 | March 23, 2021 |
| October 2022 | $189,491,084 | 4 | March 4, 2022 |
| October 2023 | $165,116,697 | 4 | July 19, 2023 |
| October 2024 | $195,637,746 | 6 | April 22, 2024 |
| October 2025 | $251,609,978 | 6 | March 24, 2025 |
| October 2026 | $353,003,756 | 6 | March 19, 2026 |

Regulatory assets under management: $161,871,964 in the October 2021 data and $353,003,756 in the October 2026 data, up 118%.
Total employees: 4 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $251,609,978 to $353,003,756 (+40%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Norris Financial Group, LLC (CRD 129422): Form ADV filing data as of October 2026.