{
  "crd_number": 129422,
  "slug": "norris-financial-group-llc-greenville-sc-129422",
  "primary_business_name": "NORRIS FINANCIAL GROUP, LLC",
  "legal_name": "NORRIS FINANCIAL GROUP, LLC",
  "dbas": [],
  "city": "Greenville",
  "state": "SC",
  "country": "United States",
  "cbsa_code": "24860",
  "metro": {
    "cbsa_code": "24860",
    "common_name": "Greenville",
    "msa_name": "Greenville-Anderson-Greer, SC",
    "path": "/advisors/sc/greenville"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2018-04-25",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-03-19",
  "carried_forward": false,
  "raum_total": 353003756.0,
  "raum_discretionary": 352728444.0,
  "raum_non_discretionary": 275312.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 6,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 634525.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 74089912.0,
      "count": 284
    },
    "pension_profit_sharing": {
      "raum": 19373141.0,
      "count": 35
    },
    "high_net_worth_individuals": {
      "raum": 252316608.0,
      "count": 78
    },
    "corporations_other_businesses": {
      "raum": 6589570.0,
      "count": 6
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CO",
    "FL",
    "GA",
    "LA",
    "NC",
    "OH",
    "SC",
    "TN",
    "TX"
  ],
  "websites": [
    "https://facebook.com/NORRISFINANCIALGROUP",
    "https://linkedin.com/COMPANY/NORRIS-FINANCIAL-GROUP",
    "https://norrisfinancialgroup.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/129422",
  "city_as_filed": "GREENVILLE",
  "url": "https://advisorcensus.com/firm/norris-financial-group-llc-greenville-sc-129422",
  "display_name": "Norris Financial Group, LLC",
  "summary": "Norris Financial Group, LLC is an SEC-registered investment advisory firm in Greenville, SC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 19, 2026.",
  "citation": "AdvisorCensus. Norris Financial Group, LLC (CRD 129422): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Norris Financial Group, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Norris Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Norris Financial Group, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 19, 2026 states: Hourly rate: $200 an hour (advisory services or analyzing the client's situation); Hourly rate: $150 an hour (planning services); Hourly rate: $50 to $300 an hour (Retirement Plan Consulting Services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Norris Financial Group, LLC located?",
      "a": "Norris Financial Group, LLC's principal office is in Greenville, SC, according to its Form ADV."
    },
    {
      "q": "Is Norris Financial Group, LLC registered with the SEC or a state?",
      "a": "Norris Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 129422."
    },
    {
      "q": "How much does Norris Financial Group, LLC manage?",
      "a": "Norris Financial Group, LLC reports $353,003,756 in regulatory assets under management in its Form ADV filing dated March 19, 2026 (100% discretionary)."
    },
    {
      "q": "How have Norris Financial Group, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Norris Financial Group, LLC: Regulatory assets under management: $161,871,964 in the October 2021 data and $353,003,756 in the October 2026 data, up 118%. Total employees: 4 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Norris Financial Group, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (284); high net worth individuals (78); pension and profit sharing plans (but not the plan participants or government pension plans) (35)."
    },
    {
      "q": "Which custodians does Norris Financial Group, LLC use?",
      "a": "Norris Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Norris Financial Group, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129422"
    },
    {
      "q": "What changed in Norris Financial Group, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $251,609,978 to $353,003,756 (+40%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 161871964.0,
      "total_employees": 4,
      "filing_date": "2021-03-23"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 189491084.0,
      "total_employees": 4,
      "filing_date": "2022-03-04"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 165116697.0,
      "total_employees": 4,
      "filing_date": "2023-07-19"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 195637746.0,
      "total_employees": 6,
      "filing_date": "2024-04-22"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 251609978.0,
      "total_employees": 6,
      "filing_date": "2025-03-24"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 353003756.0,
      "total_employees": 6,
      "filing_date": "2026-03-19"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $251,609,978 to $353,003,756 (+40%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 19, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $200 an hour (advisory services or analyzing the client's situation)",
      "Hourly rate: $150 an hour (planning services)",
      "Hourly rate: $50 to $300 an hour (Retirement Plan Consulting Services)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $200 an hour (advisory services or analyzing the client's situation)"
        ],
        "quotes": [
          "Client will be responsible for any time spent by Advisor in providing the client advisory services or analyzing the client's situation based on the hourly rate of $200 per hour not to exceed the deposit paid by client."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $150 an hour (planning services)"
        ],
        "quotes": [
          "Fees due to Norris Financial Group will be calculated based on time and services provided multiplied by the hourly rate of $150 per hour."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $50 to $300 an hour (Retirement Plan Consulting Services)"
        ],
        "quotes": [
          "Range: $50 - $300 per hour"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 200.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "advisory services or analyzing the client's situation"
        },
        {
          "kind": "hourly",
          "amount": 150.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "planning services"
        },
        {
          "kind": "hourly",
          "amount": null,
          "min": 50.0,
          "max": 300.0,
          "period": "hour",
          "service": "Retirement Plan Consulting Services"
        }
      ]
    },
    "quotes": [
      "Client will be responsible for any time spent by Advisor in providing the client advisory services or analyzing the client's situation based on the hourly rate of $200 per hour not to exceed the deposit paid by client.",
      "Fees due to Norris Financial Group will be calculated based on time and services provided multiplied by the hourly rate of $150 per hour.",
      "Range: $50 - $300 per hour"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Pershing LLC",
      "name_as_filed": "PERSHING LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/norris-financial-group-llc-greenville-sc-129422.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 284,
      "fewer_than_5": false,
      "raum": 74089912.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 78,
      "fewer_than_5": false,
      "raum": 252316608.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 35,
      "fewer_than_5": false,
      "raum": 19373141.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 634525.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 6,
      "fewer_than_5": false,
      "raum": 6589570.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/129422",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}