# Nicolet Wealth Management

> Nicolet Wealth Management is an SEC-registered investment advisory firm in Green Bay, WI, registered since 2016, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 283940
- Filed as: NICOLET WEALTH MANAGEMENT
- Legal name: Nicolet Advisory Services, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Green Bay, WI
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/283940
- AdvisorCensus page: https://advisorcensus.com/firm/nicolet-wealth-management-green-bay-wi-283940

## Quick answers

**How is Nicolet Wealth Management compensated?**
On its Form ADV (Item 5.E, October 2026), Nicolet Wealth Management reports these compensation arrangements: a percentage of assets under its management.

**How much does Nicolet Wealth Management charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.6% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Nicolet Wealth Management located?**
Nicolet Wealth Management's principal office is in Green Bay, WI, according to its Form ADV; the April 2026 filing also lists 13 other offices (Schedule D, Section 1.F).

**Is Nicolet Wealth Management registered with the SEC or a state?**
Nicolet Wealth Management is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283940.

**How much does Nicolet Wealth Management manage?**
Nicolet Wealth Management reports $4,293,915,904 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have Nicolet Wealth Management's assets and staff changed since 2021?**
In the Form ADV data for Nicolet Wealth Management: Regulatory assets under management: $1,216,622,681 in the October 2021 data and $4,293,915,904 in the October 2026 data, up 253%. Total employees: 34 in October 2021 and 75 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Nicolet Wealth Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,179); high net worth individuals (612); corporations or other businesses not listed above (41).

**Which custodians does Nicolet Wealth Management use?**
Nicolet Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fifth Third Bank as custodians holding 10% or more of its separately managed account assets.

**Does Nicolet Wealth Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283940

**Does Nicolet Wealth Management state an account minimum?**
Its Form ADV Part 2A brochure dated March 31, 2026 says: "We do not require a minimum amount of assets for our retirement plan services."

**What changed in Nicolet Wealth Management's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 34 to 45. Regulatory assets under management went from $3,849,158,087 to $4,293,915,904 (+12%). Added an office in Dubuque, IA. Added an office in Stillwater, MN. Added an office in West des Moines, IA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Asset-based fee: 0.6% of assets a year

> Our Retirement Plan Services fee is generally 0. 60%, based on an annualized percentage of assets held in the Plan.

- Account minimum: None

> We do not require a minimum amount of assets for our retirement plan services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fifth Third Bank

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $4,293,915,904
- Discretionary: $4,292,299,178
- Non-discretionary: $1,616,726

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 3,179 | $740,769,515 |
| High net worth individuals | 612 | $2,064,489,306 |
| Banking or thrift institutions | Fewer than 5 | $1,377,525,000 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 17 | $16,754,665 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $12,782,711 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 41 | $81,594,707 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2016 (10 years)
- Employees: 75 total, 45 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, FL, IA, IL, IN, MI, MN, MT, NC, OH, SC, TN, TX, UT, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Appleton, WI
- Dubuque, IA
- Eau Claire, WI
- Marinette, WI
- Marquette, MI
- Oshkosh, WI
- Petoskey, MI
- Sister Bay, WI
- Stevens Point, WI
- Stillwater, MN
- Sturgeon Bay, WI
- Wausau, WI
- West des Moines, IA

### Websites listed on Form ADV (Item 1.I)
- nicoletbank.com/WEALTH-MANAGEMENT
- LinkedIn @nicolet-wealth-management

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,216,622,681 | 34 | March 31, 2021 |
| October 2022 | $1,456,224,984 | 47 | March 31, 2022 |
| October 2023 | $2,930,862,255 | 58 | April 14, 2023 |
| October 2024 | $3,665,411,749 | 60 | March 29, 2024 |
| October 2025 | $3,849,158,087 | 70 | March 28, 2025 |
| October 2026 | $4,293,915,904 | 75 | March 31, 2026 |

Regulatory assets under management: $1,216,622,681 in the October 2021 data and $4,293,915,904 in the October 2026 data, up 253%.
Total employees: 34 in October 2021 and 75 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 34 to 45.
- Regulatory assets under management went from $3,849,158,087 to $4,293,915,904 (+12%).
- Added an office in Dubuque, IA.
- Added an office in Stillwater, MN.
- Added an office in West des Moines, IA.

### January 2026
- No longer registered or notice-filed in NH, VA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Nicolet Wealth Management (CRD 283940): Form ADV filing data as of October 2026.