{
  "crd_number": 283940,
  "slug": "nicolet-wealth-management-green-bay-wi-283940",
  "primary_business_name": "NICOLET WEALTH MANAGEMENT",
  "legal_name": "NICOLET ADVISORY SERVICES, LLC",
  "dbas": [],
  "city": "Green Bay",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "24580",
  "metro": {
    "cbsa_code": "24580",
    "common_name": "Green Bay",
    "msa_name": "Green Bay, WI",
    "path": "/advisors/wi/green-bay"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-08-05",
  "years_registered": 10,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 4293915904.0,
  "raum_discretionary": 4292299178.0,
  "raum_non_discretionary": 1616726.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 75,
  "advisory_employees": 45,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 16754665.0,
      "count": 17
    },
    "individuals": {
      "raum": 740769515.0,
      "count": 3179
    },
    "banking_thrift": {
      "raum": 1377525000.0,
      "count": null,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 12782711.0,
      "count": null,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 2064489306.0,
      "count": 612
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 81594707.0,
      "count": 41
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "FL",
    "IA",
    "IL",
    "IN",
    "MI",
    "MN",
    "MT",
    "NC",
    "OH",
    "SC",
    "TN",
    "TX",
    "UT",
    "WA",
    "WI"
  ],
  "websites": [
    "https://linkedin.com/company/nicolet-wealth-management",
    "https://nicoletbank.com/WEALTH-MANAGEMENT"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/283940",
  "city_as_filed": "GREEN BAY",
  "url": "https://advisorcensus.com/firm/nicolet-wealth-management-green-bay-wi-283940",
  "display_name": "Nicolet Wealth Management",
  "summary": "Nicolet Wealth Management is an SEC-registered investment advisory firm in Green Bay, WI, registered since 2016, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. Nicolet Wealth Management (CRD 283940): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Nicolet Wealth Management compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Nicolet Wealth Management reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does Nicolet Wealth Management charge?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.6% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Nicolet Wealth Management located?",
      "a": "Nicolet Wealth Management's principal office is in Green Bay, WI, according to its Form ADV; the April 2026 filing also lists 13 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Nicolet Wealth Management registered with the SEC or a state?",
      "a": "Nicolet Wealth Management is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283940."
    },
    {
      "q": "How much does Nicolet Wealth Management manage?",
      "a": "Nicolet Wealth Management reports $4,293,915,904 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary)."
    },
    {
      "q": "How have Nicolet Wealth Management's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Nicolet Wealth Management: Regulatory assets under management: $1,216,622,681 in the October 2021 data and $4,293,915,904 in the October 2026 data, up 253%. Total employees: 34 in October 2021 and 75 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Nicolet Wealth Management serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,179); high net worth individuals (612); corporations or other businesses not listed above (41)."
    },
    {
      "q": "Which custodians does Nicolet Wealth Management use?",
      "a": "Nicolet Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fifth Third Bank as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Nicolet Wealth Management report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283940"
    },
    {
      "q": "Does Nicolet Wealth Management state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 says: \"We do not require a minimum amount of assets for our retirement plan services.\""
    },
    {
      "q": "What changed in Nicolet Wealth Management's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 34 to 45. Regulatory assets under management went from $3,849,158,087 to $4,293,915,904 (+12%). Added an office in Dubuque, IA. Added an office in Stillwater, MN. Added an office in West des Moines, IA."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1216622681.0,
      "total_employees": 34,
      "filing_date": "2021-03-31"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1456224984.0,
      "total_employees": 47,
      "filing_date": "2022-03-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 2930862255.0,
      "total_employees": 58,
      "filing_date": "2023-04-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 3665411749.0,
      "total_employees": 60,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 3849158087.0,
      "total_employees": 70,
      "filing_date": "2025-03-28"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 4293915904.0,
      "total_employees": 75,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 34 to 45.",
        "Regulatory assets under management went from $3,849,158,087 to $4,293,915,904 (+12%).",
        "Added an office in Dubuque, IA.",
        "Added an office in Stillwater, MN.",
        "Added an office in West des Moines, IA."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in NH, VA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": "0.6% of assets a year",
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.6% of assets a year"
        ],
        "quotes": [
          "Our Retirement Plan Services fee is generally 0. 60%, based on an annualized percentage of assets held in the Plan."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "We do not require a minimum amount of assets for our retirement plan services."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": null,
          "max": null,
          "rate_pct": 0.6
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Our Retirement Plan Services fee is generally 0. 60%, based on an annualized percentage of assets held in the Plan.",
      "We do not require a minimum amount of assets for our retirement plan services."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fifth Third Bank",
      "name_as_filed": "FIFTH THIRD BANK",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/nicolet-wealth-management-green-bay-wi-283940.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 3179,
      "fewer_than_5": false,
      "raum": 740769515.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 612,
      "fewer_than_5": false,
      "raum": 2064489306.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": null,
      "fewer_than_5": true,
      "raum": 1377525000.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 17,
      "fewer_than_5": false,
      "raum": 16754665.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 12782711.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 41,
      "fewer_than_5": false,
      "raum": 81594707.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/283940",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}