# Newfront Retirement Services, Inc.

> Newfront Retirement Services, Inc. is an SEC-registered investment advisory firm in San Mateo, CA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.

- CRD: 167641
- Filed as: NEWFRONT RETIREMENT SERVICES, INC.
- Also doing business as: WILLIS TOWERS WATSON ("WTW")
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Mateo, CA
- Filing period: October 2026
- Form ADV filing dated: September 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/167641
- AdvisorCensus page: https://advisorcensus.com/firm/newfront-retirement-services-inc-san-mateo-ca-167641

## Quick answers

**How is Newfront Retirement Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Newfront Retirement Services, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Newfront Retirement Services, Inc. located?**
Newfront Retirement Services, Inc.'s principal office is in San Mateo, CA, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Newfront Retirement Services, Inc. registered with the SEC or a state?**
Newfront Retirement Services, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 167641.

**How much does Newfront Retirement Services, Inc. manage?**
Newfront Retirement Services, Inc. reports $1,038,896,040 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (100% discretionary).

**How have Newfront Retirement Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Newfront Retirement Services, Inc.: Regulatory assets under management: $125,000,000 in the October 2021 data and $1,038,896,040 in the October 2026 data, up 731%. Total employees: 16 in October 2021 and 30 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Newfront Retirement Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: pension and profit sharing plans (but not the plan participants or government pension plans) (106).

**Which custodians does Newfront Retirement Services, Inc. use?**
Newfront Retirement Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Empower Financial Services, Inc. and Fidelity Management Trust Company as custodians holding 10% or more of its separately managed account assets.

**Does Newfront Retirement Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167641

**Does Newfront Retirement Services, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated August 4, 2026 says: "We do not have a minimum account size for providing our services to clients and we do not currently offer advice to retail clients."

**What changed in Newfront Retirement Services, Inc.'s recent Form ADV filings?**
In the October 2026 filing data: Added the business name Willis Towers Watson ("WTW").

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated August 4, 2026)

- Account minimum: None

> We do not have a minimum account size for providing our services to clients and we do not currently offer advice to retail clients.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Empower Financial Services, Inc.
- Fidelity Management Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,038,896,040
- Discretionary: $1,038,896,040
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 106 | $1,038,896,040 |

### Advisory services (Item 5.G)
- Pension consulting services

### Firm details
- Registered since: 2014 (12 years)
- Employees: 30 total, 26 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, DE, FL, GA, IL, MA, NH, NV, NY, PA, SC, TX, UT, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- San Francisco, CA
- Walnut Creek, CA

### Websites listed on Form ADV (Item 1.I)
- newfront.com/total-rewards/retirement-services
- wtwco.com/en-US/Solutions/investments
- Facebook @newfrontinsurance
- Instagram @newfrontinsurance
- LinkedIn @newfront
- LinkedIn @health-wealth-career
- X @newfronthq

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $125,000,000 | 16 | September 24, 2021 |
| October 2022 | $176,185,116 | 22 | May 4, 2022 |
| October 2023 | $165,232,325 | 27 | September 1, 2023 |
| October 2024 | $366,754,875 | 28 | September 17, 2024 |
| October 2025 | $649,333,744 | 30 | March 21, 2025 |
| October 2026 | $1,038,896,040 | 30 | September 30, 2026 |

Regulatory assets under management: $125,000,000 in the October 2021 data and $1,038,896,040 in the October 2026 data, up 731%.
Total employees: 16 in October 2021 and 30 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Added the business name Willis Towers Watson ("WTW").

### September 2026
- Updated its list of owners and control persons (Schedule A).

### August 2026
- Employees performing advisory functions went from 25 to 26.
- Registered or notice-filed in GA, PA.
- Updated its list of owners and control persons (Schedule A).

### March 2026
- Employees performing advisory functions went from 19 to 25.
- Regulatory assets under management went from $649,333,744 to $1,038,896,040 (+60%).
- Added an office in San Francisco, CA.
- No longer lists an office in Roseville, CA.
- Registered or notice-filed in NV.
- Updated its list of owners and control persons (Schedule A).

### January 2026
- No longer registered or notice-filed in TN.

### December 2025
- Registered or notice-filed in DE, IL.

### November 2025
- Added an office in Roseville, CA.
- No longer lists an office in Irvine, CA.
- No longer lists an office in New York, NY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Newfront Retirement Services, Inc. (CRD 167641): Form ADV filing data as of October 2026.