# Newday

> Newday is an SEC-registered investment advisory firm in Southbury, CT, registered since 2018, reporting under $25 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.

- CRD: 174758
- Filed as: NEWDAY
- Legal name: Newday Funds, Inc.
- Also doing business as: NEWDAY IMPACT INVESTING
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Southbury, CT
- Filing period: October 2026
- Form ADV filing dated: April 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/174758
- AdvisorCensus page: https://advisorcensus.com/firm/newday-southbury-ct-174758

## Quick answers

**How is Newday compensated?**
On its Form ADV (Item 5.E, October 2026), Newday reports these compensation arrangements: a percentage of assets under its management.

**Where is Newday located?**
Newday's principal office is in Southbury, CT, according to its Form ADV.

**Is Newday registered with the SEC or a state?**
Newday is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174758.

**How much does Newday manage?**
Newday reports $6,516,552 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary).

**How have Newday's assets and staff changed since 2021?**
In the Form ADV data for Newday: Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%. Total employees: 4 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**Which custodians does Newday use?**
Newday's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Newday report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174758

**What changed in Newday's recent Form ADV filings?**
In the May 2026 filing data: Employees performing advisory functions went from 3 to 1. Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $6,516,552
- Discretionary: $6,516,552
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | Fewer than 5 | Not reported |
| High net worth individuals | Fewer than 5 | $6,516,552 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2018 (8 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, MN, NY, OH, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- newdayimpact.com
- Facebook @NEWDAYINVESTING
- Instagram @NEWDAYINVESTING
- LinkedIn @NEWDAYINVESTING
- X @NEWDAYINVESTING

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $114,159,912 | 4 | October 1, 2021 |
| October 2022 | $126,033,673 | 11 | September 29, 2022 |
| October 2023 | $113,130,619 | 8 | June 14, 2023 |
| October 2024 | $175,433,672 | 9 | June 24, 2024 |
| October 2025 | $172,421,272 | 9 | April 30, 2025 |
| October 2026 | $6,516,552 | 2 | April 1, 2026 |

Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%.
Total employees: 4 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### May 2026
- Employees performing advisory functions went from 3 to 1.
- Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%).
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Registered or notice-filed in CO.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Newday (CRD 174758): Form ADV filing data as of October 2026.