{
  "crd_number": 174758,
  "slug": "newday-southbury-ct-174758",
  "primary_business_name": "NEWDAY",
  "legal_name": "NEWDAY FUNDS, INC.",
  "dbas": [
    "NEWDAY IMPACT INVESTING"
  ],
  "city": "Southbury",
  "state": "CT",
  "country": "United States",
  "cbsa_code": "47930",
  "metro": {
    "cbsa_code": "47930",
    "common_name": "Waterbury",
    "msa_name": "Waterbury-Shelton, CT",
    "path": "/advisors/ct/waterbury"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2018-01-02",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-04-01",
  "carried_forward": false,
  "raum_total": 6516552.0,
  "raum_discretionary": 6516552.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 2,
  "advisory_employees": 1,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": null,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 6516552.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "MN",
    "NY",
    "OH",
    "WA",
    "WI"
  ],
  "websites": [
    "https://facebook.com/NEWDAYINVESTING",
    "https://instagram.com/NEWDAYINVESTING",
    "https://linkedin.com/COMPANY/NEWDAYINVESTING",
    "https://newdayimpact.com",
    "https://twitter.com/@NEWDAYINVESTING"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/174758",
  "city_as_filed": "SOUTHBURY",
  "url": "https://advisorcensus.com/firm/newday-southbury-ct-174758",
  "display_name": "Newday",
  "summary": "Newday is an SEC-registered investment advisory firm in Southbury, CT, registered since 2018, reporting under $25 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.",
  "citation": "AdvisorCensus. Newday (CRD 174758): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Newday compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Newday reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Newday located?",
      "a": "Newday's principal office is in Southbury, CT, according to its Form ADV."
    },
    {
      "q": "Is Newday registered with the SEC or a state?",
      "a": "Newday is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174758."
    },
    {
      "q": "How much does Newday manage?",
      "a": "Newday reports $6,516,552 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary)."
    },
    {
      "q": "How have Newday's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Newday: Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%. Total employees: 4 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "Which custodians does Newday use?",
      "a": "Newday's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Newday report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174758"
    },
    {
      "q": "What changed in Newday's recent Form ADV filings?",
      "a": "In the May 2026 filing data: Employees performing advisory functions went from 3 to 1. Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 114159912.0,
      "total_employees": 4,
      "filing_date": "2021-10-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 126033673.0,
      "total_employees": 11,
      "filing_date": "2022-09-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 113130619.0,
      "total_employees": 8,
      "filing_date": "2023-06-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 175433672.0,
      "total_employees": 9,
      "filing_date": "2024-06-24"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 172421272.0,
      "total_employees": 9,
      "filing_date": "2025-04-30"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 6516552.0,
      "total_employees": 2,
      "filing_date": "2026-04-01"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Employees performing advisory functions went from 3 to 1.",
        "Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in CO."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/newday-southbury-ct-174758.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": null,
      "fewer_than_5": true,
      "raum": null
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": null,
      "fewer_than_5": true,
      "raum": 6516552.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/174758",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}