{
  "crd_number": 158724,
  "slug": "new-southern-advisory-services-germantown-tn-158724",
  "primary_business_name": "NEW SOUTHERN ADVISORY SERVICES",
  "legal_name": "NEW SOUTHERN ADVISORY SERVICES, INC.",
  "dbas": [],
  "city": "Germantown",
  "state": "TN",
  "country": "United States",
  "cbsa_code": "32820",
  "metro": {
    "cbsa_code": "32820",
    "common_name": "Memphis",
    "msa_name": "Memphis, TN-MS-AR",
    "path": "/advisors/tn/memphis"
  },
  "registration_type": "state",
  "registration_status": "APPROVED",
  "registration_date": "2011-09-29",
  "years_registered": 15,
  "period": "2026-10-01",
  "filing_date": "2026-08-07",
  "carried_forward": false,
  "raum_total": 40213000.0,
  "raum_discretionary": 0.0,
  "raum_non_discretionary": 40213000.0,
  "raum_band": "25m_100m",
  "raum_band_label": "$25 million to $100 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 3667000.0,
      "count": 8
    },
    "high_net_worth_individuals": {
      "raum": 36546000.0,
      "count": 13
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "AR",
    "TN"
  ],
  "websites": [],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158724",
  "disclosure_items": [
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    }
  ],
  "city_as_filed": "GERMANTOWN",
  "url": "https://advisorcensus.com/firm/new-southern-advisory-services-germantown-tn-158724",
  "display_name": "New Southern Advisory Services",
  "summary": "New Southern Advisory Services is a state-registered investment advisory firm in Germantown, TN, registered since 2011, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated August 7, 2026.",
  "citation": "AdvisorCensus. New Southern Advisory Services (CRD 158724): Form ADV filing data as of October 2026.",
  "registration_type_label": "State-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is New Southern Advisory Services compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), New Southern Advisory Services reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is New Southern Advisory Services located?",
      "a": "New Southern Advisory Services' principal office is in Germantown, TN, according to its Form ADV."
    },
    {
      "q": "Is New Southern Advisory Services registered with the SEC or a state?",
      "a": "New Southern Advisory Services is a state-registered investment advisory firm, registered since 2011. Status as filed: APPROVED. CRD 158724."
    },
    {
      "q": "How much does New Southern Advisory Services manage?",
      "a": "New Southern Advisory Services reports $40,213,000 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (0% discretionary)."
    },
    {
      "q": "What types of clients does New Southern Advisory Services serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (13); individuals (other than high net worth individuals) (8)."
    },
    {
      "q": "Does New Southern Advisory Services report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/158724"
    }
  ],
  "filing_history": [],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/new-southern-advisory-services-germantown-tn-158724.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 8,
      "fewer_than_5": false,
      "raum": 3667000.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 13,
      "fewer_than_5": false,
      "raum": 36546000.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158724",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}