# New Horizon Financial Strategies, LLC

> New Horizon Financial Strategies, LLC is an SEC-registered investment advisory firm in Ithaca, NY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 3, 2026.

- CRD: 125729
- Filed as: NEW HORIZON FINANCIAL STRATEGIES, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Ithaca, NY
- Filing period: October 2026
- Form ADV filing dated: March 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/125729
- AdvisorCensus page: https://advisorcensus.com/firm/new-horizon-financial-strategies-llc-ithaca-ny-125729

## Quick answers

**How is New Horizon Financial Strategies, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), New Horizon Financial Strategies, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is New Horizon Financial Strategies, LLC located?**
New Horizon Financial Strategies, LLC's principal office is in Ithaca, NY, according to its Form ADV.

**Is New Horizon Financial Strategies, LLC registered with the SEC or a state?**
New Horizon Financial Strategies, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 125729.

**How much does New Horizon Financial Strategies, LLC manage?**
New Horizon Financial Strategies, LLC reports $217,166,511 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (74% discretionary).

**How have New Horizon Financial Strategies, LLC's assets and staff changed since 2021?**
In the Form ADV data for New Horizon Financial Strategies, LLC: Regulatory assets under management: $56,971,951 in the October 2021 data and $217,166,511 in the October 2026 data, up 281%. Total employees: 7 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does New Horizon Financial Strategies, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (189); high net worth individuals (72).

**Which custodians does New Horizon Financial Strategies, LLC use?**
New Horizon Financial Strategies, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Trust Company, Capital Client Group, Inc., Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does New Horizon Financial Strategies, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125729

**What changed in New Horizon Financial Strategies, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $183,828,471 to $217,166,511 (+18%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Assetmark Trust Company
- Capital Client Group, Inc.
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $217,166,511
- Discretionary: $161,258,896
- Non-discretionary: $55,907,615

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 189 | $65,772,152 |
| High net worth individuals | 72 | $150,529,945 |
| Charitable organizations | Fewer than 5 | $864,414 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2020 (6 years)
- Employees: 7 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [strebelcpa.com](https://strebelcpa.com)
- Facebook @strebelcpa
- LinkedIn @the-strebel-planning-group

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $56,971,951 | 7 | March 15, 2021 |
| October 2022 | $70,265,871 | 7 | August 10, 2022 |
| October 2023 | $58,456,529 | 6 | February 1, 2023 |
| October 2024 | $145,403,125 | 7 | February 13, 2024 |
| October 2025 | $183,828,471 | 7 | February 28, 2025 |
| October 2026 | $217,166,511 | 7 | March 3, 2026 |

Regulatory assets under management: $56,971,951 in the October 2021 data and $217,166,511 in the October 2026 data, up 281%.
Total employees: 7 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $183,828,471 to $217,166,511 (+18%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. New Horizon Financial Strategies, LLC (CRD 125729): Form ADV filing data as of October 2026.