{ "crd_number": 125729, "slug": "new-horizon-financial-strategies-llc-ithaca-ny-125729", "primary_business_name": "NEW HORIZON FINANCIAL STRATEGIES, LLC", "legal_name": "NEW HORIZON FINANCIAL STRATEGIES, LLC", "dbas": [], "city": "Ithaca", "state": "NY", "country": "United States", "cbsa_code": "27060", "metro": { "cbsa_code": "27060", "common_name": "Ithaca", "msa_name": "Ithaca, NY", "path": "/advisors/ny/ithaca" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2020-04-01", "years_registered": 6, "period": "2026-10-01", "filing_date": "2026-03-03", "carried_forward": false, "raum_total": 217166511.0, "raum_discretionary": 161258896.0, "raum_non_discretionary": 55907615.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 7, "advisory_employees": 6, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "charitable": { "raum": 864414.0, "count": null, "fewer_than_5": true }, "individuals": { "raum": 65772152.0, "count": 189 }, "high_net_worth_individuals": { "raum": 150529945.0, "count": 72 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "pension_consulting", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "NY", "TX" ], "websites": [ "https://facebook.com/strebelcpa", "https://linkedin.com/company/the-strebel-planning-group", "https://strebelcpa.com" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/125729", "city_as_filed": "ITHACA", "url": "https://advisorcensus.com/firm/new-horizon-financial-strategies-llc-ithaca-ny-125729", "display_name": "New Horizon Financial Strategies, LLC", "summary": "New Horizon Financial Strategies, LLC is an SEC-registered investment advisory firm in Ithaca, NY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 3, 2026.", "citation": "AdvisorCensus. New Horizon Financial Strategies, LLC (CRD 125729): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Pension consulting services", "Selection of other advisers (including private fund managers)" ], "quick_answers": [ { "q": "How is New Horizon Financial Strategies, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), New Horizon Financial Strategies, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure." }, { "q": "Where is New Horizon Financial Strategies, LLC located?", "a": "New Horizon Financial Strategies, LLC's principal office is in Ithaca, NY, according to its Form ADV." }, { "q": "Is New Horizon Financial Strategies, LLC registered with the SEC or a state?", "a": "New Horizon Financial Strategies, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 125729." }, { "q": "How much does New Horizon Financial Strategies, LLC manage?", "a": "New Horizon Financial Strategies, LLC reports $217,166,511 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (74% discretionary)." }, { "q": "How have New Horizon Financial Strategies, LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for New Horizon Financial Strategies, LLC: Regulatory assets under management: $56,971,951 in the October 2021 data and $217,166,511 in the October 2026 data, up 281%. Total employees: 7 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does New Horizon Financial Strategies, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (189); high net worth individuals (72)." }, { "q": "Which custodians does New Horizon Financial Strategies, LLC use?", "a": "New Horizon Financial Strategies, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Trust Company, Capital Client Group, Inc., Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does New Horizon Financial Strategies, LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125729" }, { "q": "What changed in New Horizon Financial Strategies, LLC's recent Form ADV filings?", "a": "In the April 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $183,828,471 to $217,166,511 (+18%)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 56971951.0, "total_employees": 7, "filing_date": "2021-03-15" }, { "period": "2022-10-01", "regulatory_assets_under_management": 70265871.0, "total_employees": 7, "filing_date": "2022-08-10" }, { "period": "2023-10-01", "regulatory_assets_under_management": 58456529.0, "total_employees": 6, "filing_date": "2023-02-01" }, { "period": "2024-10-01", "regulatory_assets_under_management": 145403125.0, "total_employees": 7, "filing_date": "2024-02-13" }, { "period": "2025-10-01", "regulatory_assets_under_management": 183828471.0, "total_employees": 7, "filing_date": "2025-02-28" }, { "period": "2026-10-01", "regulatory_assets_under_management": 217166511.0, "total_employees": 7, "filing_date": "2026-03-03" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 5 to 6.", "Regulatory assets under management went from $183,828,471 to $217,166,511 (+18%)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Assetmark Trust Company", "name_as_filed": "ASSETMARK TRUST COMPANY", "affiliated": false }, { "name": "Capital Client Group, Inc.", "name_as_filed": "CAPITAL CLIENT GROUP, INC.", "affiliated": false }, { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Fidelity Brokerage Services LLC", "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/new-horizon-financial-strategies-llc-ithaca-ny-125729.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 189, "fewer_than_5": false, "raum": 65772152.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 72, "fewer_than_5": false, "raum": 150529945.0 }, { "type": "charitable", "label": "Charitable organizations", "count": null, "fewer_than_5": true, "raum": 864414.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/125729", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }