# Nations Financial Group, Inc.

> Nations Financial Group, Inc. is an SEC-registered investment advisory firm in Cedar Rapids, IA, registered since 2000, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 18, 2026.

- CRD: 44181
- Filed as: NATIONS FINANCIAL GROUP, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cedar Rapids, IA
- Filing period: October 2026
- Form ADV filing dated: March 18, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/44181
- AdvisorCensus page: https://advisorcensus.com/firm/nations-financial-group-inc-cedar-rapids-ia-44181

## Quick answers

**How is Nations Financial Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Nations Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Nations Financial Group, Inc. located?**
Nations Financial Group, Inc.'s principal office is in Cedar Rapids, IA, according to its Form ADV; the April 2026 filing also lists 21 other offices (Schedule D, Section 1.F).

**Is Nations Financial Group, Inc. registered with the SEC or a state?**
Nations Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 44181.

**How much does Nations Financial Group, Inc. manage?**
Nations Financial Group, Inc. reports $4,771,466,316 in regulatory assets under management in its Form ADV filing dated March 18, 2026 (78% discretionary).

**How have Nations Financial Group, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Nations Financial Group, Inc.: Regulatory assets under management: $1,951,287,521 in the October 2021 data and $4,771,466,316 in the October 2026 data, up 145%. Total employees: 77 in October 2021 and 94 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Nations Financial Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,900); high net worth individuals (1,625); charitable organizations (16).

**Which custodians does Nations Financial Group, Inc. use?**
Nations Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Wells Fargo Clearing Services, LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Nations Financial Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/44181

**What changed in Nations Financial Group, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 87 to 81. Regulatory assets under management went from $3,867,522,560 to $4,771,466,316 (+23%). Changed its office addresses in Phoenix, AZ. Added an office in Naples, FL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Wells Fargo Clearing Services, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $4,771,466,316
- Discretionary: $3,704,038,329
- Non-discretionary: $1,067,427,987

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 3,900 | $1,213,695,598 |
| High net worth individuals | 1,625 | $3,385,650,474 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 14 | $32,752,780 |
| Charitable organizations | 16 | $26,020,193 |
| Corporations or other businesses not listed above | 14 | $113,347,271 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2000 (26 years)
- Employees: 94 total, 81 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, MT, NC, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Berwyn, PA
- Cedar Rapids, IA
- Davenport, IA
- Dubuque, IA
- Fairfield, NJ
- Greenwood Village, CO
- Gresham, OR
- Hiawatha, IA
- Independence, IA
- Iowa City, IA
- Knoxville, TN
- Lawrence, KS
- Littleton, CO
- Memphis, TN
- Naples, FL
- Nashville, TN
- Phoenix, AZ
- Scottsdale, AZ
- Seaside, OR
- Silverdale, WA
- Wayne, PA

### Websites listed on Form ADV (Item 1.I)
- nationsfg.com
- Facebook @NationsFinancialGroup
- LinkedIn @NATIONS-FINANCIAL-GROUP-INC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,951,287,521 | 77 | June 25, 2021 |
| October 2022 | $2,932,512,290 | 81 | March 30, 2022 |
| October 2023 | $3,011,458,350 | 85 | September 6, 2023 |
| October 2024 | $3,398,671,718 | 83 | March 28, 2024 |
| October 2025 | $3,867,522,560 | 87 | March 31, 2025 |
| October 2026 | $4,771,466,316 | 94 | March 18, 2026 |

Regulatory assets under management: $1,951,287,521 in the October 2021 data and $4,771,466,316 in the October 2026 data, up 145%.
Total employees: 77 in October 2021 and 94 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 87 to 81.
- Regulatory assets under management went from $3,867,522,560 to $4,771,466,316 (+23%).
- Changed its office addresses in Phoenix, AZ.
- Added an office in Naples, FL.

### November 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Nations Financial Group, Inc. (CRD 44181): Form ADV filing data as of October 2026.