# N.E.W. Advisory Services, LLC

> N.E.W. Advisory Services, LLC is an SEC-registered investment advisory firm in De Pere, WI, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 290405
- Filed as: N.E.W. ADVISORY SERVICES, LLC
- Also doing business as: HERMSEN WEALTH MANAGEMENT, JOHNSON WEALTH MANAGEMENT, NORTHRIGHT FINANCIAL, SOVEREIGN FINANCIAL GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: De Pere, WI
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/290405
- AdvisorCensus page: https://advisorcensus.com/firm/n-e-w-advisory-services-llc-de-pere-wi-290405

## Quick answers

**How is N.E.W. Advisory Services, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), N.E.W. Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions.

**What does N.E.W. Advisory Services, LLC's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.75% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is N.E.W. Advisory Services, LLC located?**
N.E.W. Advisory Services, LLC's principal office is in De Pere, WI, according to its Form ADV; the April 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is N.E.W. Advisory Services, LLC registered with the SEC or a state?**
N.E.W. Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290405.

**How much does N.E.W. Advisory Services, LLC manage?**
N.E.W. Advisory Services, LLC reports $1,601,996,307 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (97% discretionary).

**How have N.E.W. Advisory Services, LLC's assets and staff changed since 2021?**
In the Form ADV data for N.E.W. Advisory Services, LLC: Regulatory assets under management: $682,500,000 in the October 2021 data and $1,601,996,307 in the October 2026 data, up 135%. Total employees: 15 in October 2021 and 23 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does N.E.W. Advisory Services, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,307); high net worth individuals (535); corporations or other businesses not listed above (20).

**Which custodians does N.E.W. Advisory Services, LLC use?**
N.E.W. Advisory Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does N.E.W. Advisory Services, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290405

**What changed in N.E.W. Advisory Services, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $1,341,505,840 to $1,601,996,307 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Asset-based fee: 0.75% of assets a year

> N.E.W. Advisory Services, LLC will charge a flat 75 basis points (0.75%).

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,601,996,307
- Discretionary: $1,549,652,217
- Non-discretionary: $52,344,090

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 4,307 | $789,870,827 |
| High net worth individuals | 535 | $808,345,605 |
| Corporations or other businesses not listed above | 20 | $3,779,875 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (8 years)
- Employees: 23 total, 12 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, GA, IL, KY, LA, MI, MN, MO, NC, NV, OH, PA, SC, TN, TX, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Appleton, WI
- Green Bay, WI
- Hobart, WI

### Websites listed on Form ADV (Item 1.I)
- alberts-cpa.com
- hermsenwealth.com
- johnsonwealth.net
- northrightfinancial.com
- sovereignfinancial.org

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $682,500,000 | 15 | March 26, 2021 |
| October 2022 | $778,921,672 | 16 | August 17, 2022 |
| October 2023 | $838,108,918 | 23 | August 21, 2023 |
| October 2024 | $1,098,751,016 | 23 | April 10, 2024 |
| October 2025 | $1,341,505,840 | 23 | March 25, 2025 |
| October 2026 | $1,601,996,307 | 23 | March 31, 2026 |

Regulatory assets under management: $682,500,000 in the October 2021 data and $1,601,996,307 in the October 2026 data, up 135%.
Total employees: 15 in October 2021 and 23 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $1,341,505,840 to $1,601,996,307 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. N.E.W. Advisory Services, LLC (CRD 290405): Form ADV filing data as of October 2026.