{
  "crd_number": 290405,
  "slug": "n-e-w-advisory-services-llc-de-pere-wi-290405",
  "primary_business_name": "N.E.W. ADVISORY SERVICES, LLC",
  "legal_name": "N.E.W. ADVISORY SERVICES, LLC",
  "dbas": [
    "HERMSEN WEALTH MANAGEMENT",
    "JOHNSON WEALTH MANAGEMENT",
    "NORTHRIGHT FINANCIAL",
    "SOVEREIGN FINANCIAL GROUP"
  ],
  "city": "De Pere",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "24580",
  "metro": {
    "cbsa_code": "24580",
    "common_name": "Green Bay",
    "msa_name": "Green Bay, WI",
    "path": "/advisors/wi/green-bay"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2017-11-15",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 1601996307.0,
  "raum_discretionary": 1549652217.0,
  "raum_non_discretionary": 52344090.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 23,
  "advisory_employees": 12,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 789870827.0,
      "count": 4307
    },
    "high_net_worth_individuals": {
      "raum": 808345605.0,
      "count": 535
    },
    "corporations_other_businesses": {
      "raum": 3779875.0,
      "count": 20
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "GA",
    "IL",
    "KY",
    "LA",
    "MI",
    "MN",
    "MO",
    "NC",
    "NV",
    "OH",
    "PA",
    "SC",
    "TN",
    "TX",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://alberts-cpa.com",
    "https://hermsenwealth.com",
    "https://johnsonwealth.net",
    "https://northrightfinancial.com",
    "https://sovereignfinancial.org"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/290405",
  "city_as_filed": "DE PERE",
  "url": "https://advisorcensus.com/firm/n-e-w-advisory-services-llc-de-pere-wi-290405",
  "display_name": "N.E.W. Advisory Services, LLC",
  "summary": "N.E.W. Advisory Services, LLC is an SEC-registered investment advisory firm in De Pere, WI, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. N.E.W. Advisory Services, LLC (CRD 290405): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is N.E.W. Advisory Services, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), N.E.W. Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "How much does N.E.W. Advisory Services, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.75% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is N.E.W. Advisory Services, LLC located?",
      "a": "N.E.W. Advisory Services, LLC's principal office is in De Pere, WI, according to its Form ADV; the April 2026 filing also lists 3 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is N.E.W. Advisory Services, LLC registered with the SEC or a state?",
      "a": "N.E.W. Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290405."
    },
    {
      "q": "How much does N.E.W. Advisory Services, LLC manage?",
      "a": "N.E.W. Advisory Services, LLC reports $1,601,996,307 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (97% discretionary)."
    },
    {
      "q": "How have N.E.W. Advisory Services, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for N.E.W. Advisory Services, LLC: Regulatory assets under management: $682,500,000 in the October 2021 data and $1,601,996,307 in the October 2026 data, up 135%. Total employees: 15 in October 2021 and 23 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does N.E.W. Advisory Services, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,307); high net worth individuals (535); corporations or other businesses not listed above (20)."
    },
    {
      "q": "Which custodians does N.E.W. Advisory Services, LLC use?",
      "a": "N.E.W. Advisory Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does N.E.W. Advisory Services, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290405"
    },
    {
      "q": "What changed in N.E.W. Advisory Services, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $1,341,505,840 to $1,601,996,307 (+19%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 682500000.0,
      "total_employees": 15,
      "filing_date": "2021-03-26"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 778921672.0,
      "total_employees": 16,
      "filing_date": "2022-08-17"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 838108918.0,
      "total_employees": 23,
      "filing_date": "2023-08-21"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1098751016.0,
      "total_employees": 23,
      "filing_date": "2024-04-10"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1341505840.0,
      "total_employees": 23,
      "filing_date": "2025-03-25"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1601996307.0,
      "total_employees": 23,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $1,341,505,840 to $1,601,996,307 (+19%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": "0.75% of assets a year",
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.75% of assets a year"
        ],
        "quotes": [
          "N.E.W. Advisory Services, LLC will charge a flat 75 basis points (0.75%)."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": null,
          "max": null,
          "rate_pct": 0.75
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "N.E.W. Advisory Services, LLC will charge a flat 75 basis points (0.75%)."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/n-e-w-advisory-services-llc-de-pere-wi-290405.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 4307,
      "fewer_than_5": false,
      "raum": 789870827.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 535,
      "fewer_than_5": false,
      "raum": 808345605.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 20,
      "fewer_than_5": false,
      "raum": 3779875.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/290405",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}