{
  "crd_number": 167658,
  "slug": "mutual-advisors-llc-omaha-ne-167658",
  "primary_business_name": "MUTUAL ADVISORS, LLC",
  "legal_name": "MUTUAL ADVISORS, LLC",
  "dbas": [
    "21:5 WEALTH MANAGEMENT",
    "ADLER CAPITAL ADVISORS",
    "BAMBOO FINANCIAL ADVISORS",
    "BARRETT PLANNING GROUP",
    "BEYOND",
    "BEYOND FINANCIAL ADVISORS",
    "CALIFORNIA RETIREMENT ADVISORS",
    "COLLOP CAPITAL",
    "CONTEXT WEALTH",
    "DCH WEALTH MANAGEMENT",
    "DEL REY CAPITAL MANAGEMENT",
    "DMI WEALTH MANAGEMENT & INSURANCE SOLUTIONS",
    "ERX WEALTH PARTNERS",
    "FAIRBANKS WEALTH MANAGEMENT",
    "FINANCIAL JOURNEY PARTNERS",
    "FRONT OFFICE WEALTH STRATEGIES",
    "GAIA CAPITAL MANAGEMENT",
    "GREY FOX FINANCIAL PARTNERS",
    "HADDAM ROAD ADVISORS",
    "HAWTHORNE CAPITAL WEALTH ADVISORS",
    "HOSLER WEALTH MANAGEMENT",
    "INSIGHTFUL ADVISORY",
    "IRONCLADNIL",
    "KIELY CONSULTING",
    "KING CAPITAL MANAGEMENT",
    "LARSEN WEALTH STRATEGIES",
    "LONG TERM CAPITAL MANAGEMENT",
    "MONUMENT INVESTMENT ADVISORS",
    "MUTUAL GROUP",
    "MUTUAL GROUP INVESTMENT SOLUTIONS",
    "MYERS DEWITT",
    "NANCE WEALTH MANAGEMENT",
    "NFUSE CPAITAL",
    "NORTH COUNTRY WEALTH MANAGEMENT",
    "OASIS ADVISERS",
    "PASCARELLA PLANNING GROUP",
    "POLARIS FINANCIAL",
    "PRIME SOLUTIONS INVESTMENTS",
    "PURPLE CLOVER WEALTH MANAGEMENT",
    "R. S. PETERSON FINANCIAL",
    "RESULTPOINT FINANCIAL",
    "ROSEHILL ASSET MANAGEMENT",
    "SCANLON WEALTH MANAGEMENT",
    "SIERRA INVESTMENT ADVISORS",
    "SILVER STATE WEALTH MANAGEMENT",
    "SONDER PRIVATE WEALTH MANAGEMENT",
    "SOUL WEALTH ADVISOR",
    "SPECTRA PRIVATE WEALTH",
    "STERLING OAKS FINANCIAL SERVICES",
    "STILLWATER WEALTH MANAGEMENT",
    "STONE & DOWN WEALTH MANAGEMENT",
    "STONEFORD ADVISORS",
    "SULLIVAN WEALTH MANAGEMENT GROUP",
    "SWAIN FINANCIAL SERVICES",
    "VISION WEALTH",
    "WEALTH MANAGEMENT STRATEGIES",
    "WEALTH PARTNERS",
    "WHITEHOUSE WEALTH MANAGEMENT",
    "WILLIS ECKFELDT",
    "WINTHROP TAYLOR FINANCIAL",
    "WISE CAPITAL PARTNERS",
    "WISE OAK WEALTH",
    "YIELD ADVISORY",
    "ZEALAND WEALTH MANAGEMENT"
  ],
  "city": "Omaha",
  "state": "NE",
  "country": "United States",
  "cbsa_code": "36540",
  "metro": {
    "cbsa_code": "36540",
    "common_name": "Omaha",
    "msa_name": "Omaha, NE-IA",
    "path": "/advisors/ne/omaha"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2013-05-26",
  "years_registered": 13,
  "period": "2026-10-01",
  "filing_date": "2026-09-30",
  "carried_forward": false,
  "raum_total": 9449420841.0,
  "raum_discretionary": 9169070128.0,
  "raum_non_discretionary": 280350713.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 223,
  "advisory_employees": 158,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": null
    },
    "charitable": {
      "raum": 0.0,
      "count": null
    },
    "individuals": {
      "raum": 2281795837.0,
      "count": 7501
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": null
    },
    "state_municipal": {
      "raum": 0.0,
      "count": null
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": null
    },
    "investment_companies": {
      "raum": 0.0,
      "count": null
    },
    "pension_profit_sharing": {
      "raum": 280350713.0,
      "count": 140
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": null
    },
    "high_net_worth_individuals": {
      "raum": 6634625499.0,
      "count": 2233
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": null
    },
    "corporations_other_businesses": {
      "raum": 228239908.0,
      "count": 86
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": null
    },
    "sovereign_wealth_foreign_official": {
      "raum": 24408884.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://215wealth.com",
    "https://adlercap.com",
    "https://bambooadv.com",
    "https://bradleysullivan.us1.advisor.ws",
    "https://collopcapital.com",
    "https://contextwealth.com",
    "https://cradvisors.com",
    "https://dchwealth.com",
    "https://delreycap.com",
    "https://dmi.solutions",
    "https://erxwealthpartners.com",
    "https://financialjourney.com",
    "https://gaiacapital.com",
    "https://gpsinvest.com",
    "https://greyfoxfinancial.com",
    "https://haddamroad.com",
    "https://hcwadvisor.com",
    "https://hoslerwm.com",
    "https://jswainfinancial.com",
    "https://kielyconsulting.com",
    "https://kingcapitalmgmt.com",
    "https://larsenwealthstrat.com",
    "https://linkedin.com/company/mutualadvisors",
    "https://linkedin.com/in/aaron-jasper-mutualadv",
    "https://ltcapitalmanagement.com",
    "https://modwm.com",
    "https://monument-invest.com",
    "https://mutual-advisors.com",
    "https://mutual.group",
    "https://mutualhq.com",
    "https://mutualrep.com",
    "https://mutualsecurities.com",
    "https://myersdewitt.com",
    "https://nancewealth.com",
    "https://northcountrywealth.com",
    "https://polarisfinancialinc.com",
    "https://psiadv.com",
    "https://purplecloverwm.com",
    "https://resultpointfinancial.com",
    "https://rosehillam.com",
    "https://scanlonwealth.com",
    "https://sonderwealth.com",
    "https://stillwaterwm.com",
    "https://stoneford.com",
    "https://sullivanwmg.com",
    "https://visionwealth.org",
    "https://wealthmanagementstrategies.net",
    "https://whitehousewealthmanagement.com",
    "https://wiilliseckfeldt.com",
    "https://winthroptaylor.com",
    "https://wisecapitalpartners.com",
    "https://wiseoakwealth.com",
    "https://yourfrontoffice.com",
    "https://zealandwealth.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/167658",
  "city_as_filed": "OMAHA",
  "url": "https://advisorcensus.com/firm/mutual-advisors-llc-omaha-ne-167658",
  "display_name": "Mutual Advisors, LLC",
  "summary": "Mutual Advisors, LLC is an SEC-registered investment advisory firm in Omaha, NE, registered since 2013, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.",
  "citation": "AdvisorCensus. Mutual Advisors, LLC (CRD 167658): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Mutual Advisors, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Mutual Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Mutual Advisors, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: up to 2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Mutual Advisors, LLC located?",
      "a": "Mutual Advisors, LLC's principal office is in Omaha, NE, according to its Form ADV; the October 2026 filing also lists 24 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Mutual Advisors, LLC registered with the SEC or a state?",
      "a": "Mutual Advisors, LLC is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 167658."
    },
    {
      "q": "How much does Mutual Advisors, LLC manage?",
      "a": "Mutual Advisors, LLC reports $9,449,420,841 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (97% discretionary)."
    },
    {
      "q": "How have Mutual Advisors, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Mutual Advisors, LLC: Regulatory assets under management: $3,592,868,895 in the October 2021 data and $9,449,420,841 in the October 2026 data, up 163%. Total employees: 202 in October 2021 and 223 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Mutual Advisors, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (7,501); high net worth individuals (2,233); pension and profit sharing plans (but not the plan participants or government pension plans) (140)."
    },
    {
      "q": "Which custodians does Mutual Advisors, LLC use?",
      "a": "Mutual Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Mutual Advisors, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167658"
    },
    {
      "q": "What changed in Mutual Advisors, LLC's recent Form ADV filings?",
      "a": "In the October 2026 filing data: Regulatory assets under management went from $8,545,398,177 to $9,449,420,841 (+11%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 3592868895.0,
      "total_employees": 202,
      "filing_date": "2021-08-27"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 4614864198.0,
      "total_employees": 207,
      "filing_date": "2022-09-27"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 5305999278.0,
      "total_employees": 262,
      "filing_date": "2023-08-25"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 6947119840.0,
      "total_employees": 255,
      "filing_date": "2024-09-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 6750194248.0,
      "total_employees": 189,
      "filing_date": "2025-07-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 9449420841.0,
      "total_employees": 223,
      "filing_date": "2026-09-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Regulatory assets under management went from $8,545,398,177 to $9,449,420,841 (+11%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Added the business name Ironcladnil.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Added the business name Larsen Wealth Strategies.",
        "No longer lists the business name Larson Wealth Strategies."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $6,750,194,248 to $8,545,398,177 (+27%).",
        "Employees performing advisory functions went from 123 to 158.",
        "Added the business name Larson Wealth Strategies.",
        "Added the business name Scanlon Wealth Management."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "No longer lists the business name Biltmore Advisors.",
        "No longer lists the business name Carroll Wealth Management.",
        "No longer lists the business name Connect Wealth.",
        "No longer lists the business name Fox Financial Group.",
        "No longer lists the business name Gianotti Wealth Advisory.",
        "No longer lists the business name Global Portfolio Solutions.",
        "No longer lists the business name W. McKinley & Associates."
      ]
    },
    {
      "period": "2025-11-01",
      "period_label": "November 2025",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "2% of assets a year",
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 2% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Our annual fee ranges up to 2.00% annually and is assessed and/ or charged quarterly  or monthly  in advance, based on prior period-end value.",
          "The annual management fee for our Investment Management Services is based on the complexity of your financial situation, the services provided, the experience and standard of fees charged by your IAR, and the nature and total dollar asset value of the asse ts maintained in your account."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": 2.0,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Our annual fee ranges up to 2.00% annually and is assessed and/ or charged quarterly  or monthly  in advance, based on prior period-end value.",
      "The annual management fee for our Investment Management Services is based on the complexity of your financial situation, the services provided, the experience and standard of fees charged by your IAR, and the nature and total dollar asset value of the asse ts maintained in your account."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/mutual-advisors-llc-omaha-ne-167658.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 7501,
      "fewer_than_5": false,
      "raum": 2281795837.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 2233,
      "fewer_than_5": false,
      "raum": 6634625499.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 140,
      "fewer_than_5": false,
      "raum": 280350713.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": null,
      "fewer_than_5": true,
      "raum": 24408884.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 86,
      "fewer_than_5": false,
      "raum": 228239908.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/167658",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}
