# Mullooly Asset Management, Inc.

> Mullooly Asset Management, Inc. is an SEC-registered investment advisory firm in Wall Township, NJ, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 23, 2026.

- CRD: 121184
- Filed as: MULLOOLY ASSET MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Wall Township, NJ
- Filing period: October 2026
- Form ADV filing dated: February 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/121184
- AdvisorCensus page: https://advisorcensus.com/firm/mullooly-asset-management-inc-wall-township-nj-121184

## Quick answers

**How is Mullooly Asset Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Mullooly Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Mullooly Asset Management, Inc. charge?**
Its Form ADV Part 2A brochure dated February 23, 2026 states: Flat fee: $1,500 (financial planning services); Subscription: $200 a month (financial planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Mullooly Asset Management, Inc. located?**
Mullooly Asset Management, Inc.'s principal office is in Wall Township, NJ, according to its Form ADV.

**Is Mullooly Asset Management, Inc. registered with the SEC or a state?**
Mullooly Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 121184.

**How much does Mullooly Asset Management, Inc. manage?**
Mullooly Asset Management, Inc. reports $455,602,383 in regulatory assets under management in its Form ADV filing dated February 23, 2026 (100% discretionary).

**How have Mullooly Asset Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Mullooly Asset Management, Inc.: Regulatory assets under management: $316,279,952 in the October 2021 data and $455,602,383 in the October 2026 data, up 44%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Mullooly Asset Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (419); high net worth individuals (114).

**Which custodians does Mullooly Asset Management, Inc. use?**
Mullooly Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Mullooly Asset Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121184

**Does Mullooly Asset Management, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 23, 2026 says: "In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."

**What changed in Mullooly Asset Management, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $395,721,879 to $455,602,383 (+15%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 23, 2026)

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.

- Flat fee: $1,500 (financial planning services)

> We charge a fixed feed for financial planning services. The fixed fee for financial planning is a one-time initial fee of $1,500

- Subscription: $200 a month (financial planning)

> The fixed fee for financial planning is a one-time initial fee of $1,500 and then $200 per month thereafter.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $455,602,383
- Discretionary: $455,107,085
- Non-discretionary: $495,298

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 419 | $196,961,535 |
| High net worth individuals | 114 | $253,638,606 |
| Charitable organizations | Fewer than 5 | $5,002,242 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2015 (11 years)
- Employees: 4 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NJ, NY, PA, SC
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- mullooly.net
- Facebook @MULLOOLYASSET
- LinkedIn @mullooly-asset-management
- X @MULLOOLYASSET
- YouTube @MulloolyAssetManagementManasquan

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $316,279,952 | 4 | August 16, 2021 |
| October 2022 | $374,587,941 | 4 | March 11, 2022 |
| October 2023 | $299,056,809 | 4 | August 9, 2023 |
| October 2024 | $351,441,513 | 4 | March 6, 2024 |
| October 2025 | $395,721,879 | 4 | March 3, 2025 |
| October 2026 | $455,602,383 | 4 | February 23, 2026 |

Regulatory assets under management: $316,279,952 in the October 2021 data and $455,602,383 in the October 2026 data, up 44%.
Total employees: 4 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $395,721,879 to $455,602,383 (+15%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Mullooly Asset Management, Inc. (CRD 121184): Form ADV filing data as of October 2026.