{
  "crd_number": 121184,
  "slug": "mullooly-asset-management-inc-wall-township-nj-121184",
  "primary_business_name": "MULLOOLY ASSET MANAGEMENT, INC.",
  "legal_name": "MULLOOLY ASSET MANAGEMENT, INC.",
  "dbas": [],
  "city": "Wall Township",
  "state": "NJ",
  "country": "United States",
  "cbsa_code": "35620",
  "metro": {
    "cbsa_code": "35620",
    "common_name": "New York",
    "msa_name": "New York-Newark-Jersey City, NY-NJ",
    "path": "/advisors/ny/new-york"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2015-05-04",
  "years_registered": 11,
  "period": "2026-10-01",
  "filing_date": "2026-02-23",
  "carried_forward": false,
  "raum_total": 455602383.0,
  "raum_discretionary": 455107085.0,
  "raum_non_discretionary": 495298.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 4,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 5002242.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 196961535.0,
      "count": 419
    },
    "high_net_worth_individuals": {
      "raum": 253638606.0,
      "count": 114
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "NJ",
    "NY",
    "PA",
    "SC"
  ],
  "websites": [
    "https://facebook.com/MULLOOLYASSET",
    "https://linkedin.com/company/mullooly-asset-management",
    "https://mullooly.net",
    "https://twitter.com/MULLOOLYASSET",
    "https://youtube.com/c/MulloolyAssetManagementManasquan"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/121184",
  "city_as_filed": "WALL TOWNSHIP",
  "url": "https://advisorcensus.com/firm/mullooly-asset-management-inc-wall-township-nj-121184",
  "display_name": "Mullooly Asset Management, Inc.",
  "summary": "Mullooly Asset Management, Inc. is an SEC-registered investment advisory firm in Wall Township, NJ, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 23, 2026.",
  "citation": "AdvisorCensus. Mullooly Asset Management, Inc. (CRD 121184): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Mullooly Asset Management, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Mullooly Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Mullooly Asset Management, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated February 23, 2026 states: Flat fee: $1,500 (financial planning services); Subscription: $200 a month (financial planning). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Mullooly Asset Management, Inc. located?",
      "a": "Mullooly Asset Management, Inc.'s principal office is in Wall Township, NJ, according to its Form ADV."
    },
    {
      "q": "Is Mullooly Asset Management, Inc. registered with the SEC or a state?",
      "a": "Mullooly Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 121184."
    },
    {
      "q": "How much does Mullooly Asset Management, Inc. manage?",
      "a": "Mullooly Asset Management, Inc. reports $455,602,383 in regulatory assets under management in its Form ADV filing dated February 23, 2026 (100% discretionary)."
    },
    {
      "q": "How have Mullooly Asset Management, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Mullooly Asset Management, Inc.: Regulatory assets under management: $316,279,952 in the October 2021 data and $455,602,383 in the October 2026 data, up 44%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Mullooly Asset Management, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (419); high net worth individuals (114)."
    },
    {
      "q": "Which custodians does Mullooly Asset Management, Inc. use?",
      "a": "Mullooly Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Mullooly Asset Management, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121184"
    },
    {
      "q": "Does Mullooly Asset Management, Inc. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 23, 2026 says: \"In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.\""
    },
    {
      "q": "What changed in Mullooly Asset Management, Inc.'s recent Form ADV filings?",
      "a": "In the March 2026 filing data: Regulatory assets under management went from $395,721,879 to $455,602,383 (+15%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 316279952.0,
      "total_employees": 4,
      "filing_date": "2021-08-16"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 374587941.0,
      "total_employees": 4,
      "filing_date": "2022-03-11"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 299056809.0,
      "total_employees": 4,
      "filing_date": "2023-08-09"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 351441513.0,
      "total_employees": 4,
      "filing_date": "2024-03-06"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 395721879.0,
      "total_employees": 4,
      "filing_date": "2025-03-03"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 455602383.0,
      "total_employees": 4,
      "filing_date": "2026-02-23"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $395,721,879 to $455,602,383 (+15%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 23, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$250,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $1,500 (financial planning services)",
      "Subscription: $200 a month (financial planning)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $250,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $1,500 (financial planning services)"
        ],
        "quotes": [
          "We charge a fixed feed for financial planning services. The fixed fee for financial planning is a one-time initial fee of $1,500"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $200 a month (financial planning)"
        ],
        "quotes": [
          "The fixed fee for financial planning is a one-time initial fee of $1,500 and then $200 per month thereafter."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 250000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": 1500.0,
          "min": null,
          "max": null,
          "period": "one_time",
          "service": "financial planning services"
        },
        {
          "kind": "subscription",
          "amount": 200.0,
          "min": null,
          "max": null,
          "period": "monthly",
          "service": "financial planning"
        }
      ]
    },
    "quotes": [
      "In general, we require a minimum of $250,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.",
      "We charge a fixed feed for financial planning services. The fixed fee for financial planning is a one-time initial fee of $1,500",
      "The fixed fee for financial planning is a one-time initial fee of $1,500 and then $200 per month thereafter."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/mullooly-asset-management-inc-wall-township-nj-121184.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 419,
      "fewer_than_5": false,
      "raum": 196961535.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 114,
      "fewer_than_5": false,
      "raum": 253638606.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 5002242.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/121184",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}