# Motley Fool Asset Management

> Motley Fool Asset Management is an SEC-registered investment advisory firm in Alexandria, VA, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 23, 2026.

- CRD: 149688
- Filed as: MOTLEY FOOL ASSET MANAGEMENT
- Legal name: Motley Fool Asset Management, LLC
- Also doing business as: FOOL FUNDS, MFAM FUNDS, MOTLEY FOOL FUNDS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Alexandria, VA
- Filing period: October 2026
- Form ADV filing dated: September 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/149688
- AdvisorCensus page: https://advisorcensus.com/firm/motley-fool-asset-management-alexandria-va-149688

## Quick answers

**How is Motley Fool Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Motley Fool Asset Management reports these compensation arrangements: a percentage of assets under its management.

**Where is Motley Fool Asset Management located?**
Motley Fool Asset Management's principal office is in Alexandria, VA, according to its Form ADV.

**Is Motley Fool Asset Management registered with the SEC or a state?**
Motley Fool Asset Management is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 149688.

**How much does Motley Fool Asset Management manage?**
Motley Fool Asset Management reports $2,603,671,290 in regulatory assets under management in its Form ADV filing dated September 23, 2026 (100% discretionary).

**How have Motley Fool Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Motley Fool Asset Management: Regulatory assets under management: $1,404,218,755 in the October 2021 data and $2,603,671,290 in the October 2026 data, up 85%. Total employees: 9 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Motley Fool Asset Management serve?**
By number of clients on Form ADV Item 5.D: investment companies (6).

**Does Motley Fool Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/149688

**What changed in Motley Fool Asset Management's recent Form ADV filings?**
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Regulatory assets under management (Item 5.F)
- Total: $2,603,671,290
- Discretionary: $2,603,671,290
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 0 | Not reported |
| High net worth individuals | 0 | Not reported |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 6 | $2,603,671,290 |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |

### Advisory services (Item 5.G)
- Portfolio management for investment companies (and business development companies)

### Firm details
- Registered since: 2009 (17 years)
- Employees: 14 total, 12 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CO, DE, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- fool100etf.com
- fooletfs.com
- foolfunds.com
- mfamfunds.com
- Facebook @FOOLETFS
- LinkedIn @motley-fool-asset-management
- X @FOOLETFS

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,404,218,755 | 9 | December 24, 2020 |
| October 2022 | $1,665,123,421 | 11 | February 18, 2022 |
| October 2023 | $1,072,838,116 | 10 | May 16, 2023 |
| October 2024 | $1,242,450,236 | 11 | December 21, 2023 |
| October 2025 | $1,841,033,142 | 12 | July 31, 2025 |
| October 2026 | $2,603,671,290 | 14 | September 23, 2026 |

Regulatory assets under management: $1,404,218,755 in the October 2021 data and $2,603,671,290 in the October 2026 data, up 85%.
Total employees: 9 in October 2021 and 14 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Updated its list of owners and control persons (Schedule A).

### August 2026
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Employees performing advisory functions went from 10 to 12.
- Regulatory assets under management went from $1,841,033,142 to $2,603,671,290 (+41%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Motley Fool Asset Management (CRD 149688): Form ADV filing data as of October 2026.