# Morris Financial Concepts, Inc.

> Morris Financial Concepts, Inc. is an SEC-registered investment advisory firm in Mount Pleasant, SC, registered since 2002, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 5, 2026.

- CRD: 114862
- Filed as: MORRIS FINANCIAL CONCEPTS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Mount Pleasant, SC
- Filing period: October 2026
- Form ADV filing dated: March 5, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/114862
- AdvisorCensus page: https://advisorcensus.com/firm/morris-financial-concepts-inc-mount-pleasant-sc-114862

## Quick answers

**How is Morris Financial Concepts, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Morris Financial Concepts, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Morris Financial Concepts, Inc. located?**
Morris Financial Concepts, Inc.'s principal office is in Mount Pleasant, SC, according to its Form ADV.

**Is Morris Financial Concepts, Inc. registered with the SEC or a state?**
Morris Financial Concepts, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 114862.

**How much does Morris Financial Concepts, Inc. manage?**
Morris Financial Concepts, Inc. reports $538,412,506 in regulatory assets under management in its Form ADV filing dated March 5, 2026 (97% discretionary).

**How have Morris Financial Concepts, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Morris Financial Concepts, Inc.: Regulatory assets under management: $305,912,456 in the October 2021 data and $538,412,506 in the October 2026 data, up 76%. Total employees: 11 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Morris Financial Concepts, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (176); high net worth individuals (117); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

**Which custodians does Morris Financial Concepts, Inc. use?**
Morris Financial Concepts, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Morris Financial Concepts, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/114862

**What changed in Morris Financial Concepts, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $469,144,238 to $538,412,506 (+15%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $538,412,506
- Discretionary: $521,395,767
- Non-discretionary: $17,016,739

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 176 | $92,641,121 |
| High net worth individuals | 117 | $440,876,147 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $4,895,238 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2002 (24 years)
- Employees: 10 total, 9 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, FL, GA, LA, NC, SC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- mfcplanners.com
- Facebook @MORRISFINANCIAL
- Instagram @morrisfinancialconcepts
- LinkedIn @morris-financial-concepts
- YouTube @Mfcplanners

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $305,912,456 | 11 | March 17, 2021 |
| October 2022 | $355,690,685 | 8 | March 24, 2022 |
| October 2023 | $344,443,003 | 10 | August 18, 2023 |
| October 2024 | $408,329,099 | 10 | August 29, 2024 |
| October 2025 | $469,144,238 | 10 | March 31, 2025 |
| October 2026 | $538,412,506 | 10 | March 5, 2026 |

Regulatory assets under management: $305,912,456 in the October 2021 data and $538,412,506 in the October 2026 data, up 76%.
Total employees: 11 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $469,144,238 to $538,412,506 (+15%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Morris Financial Concepts, Inc. (CRD 114862): Form ADV filing data as of October 2026.