{
  "crd_number": 328516,
  "slug": "mission-hills-financial-advisory-llc-san-diego-ca-328516",
  "primary_business_name": "MISSION HILLS FINANCIAL ADVISORY LLC",
  "legal_name": "MISSION HILLS FINANCIAL ADVISORY LLC",
  "dbas": [],
  "city": "San Diego",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-11-09",
  "years_registered": 2,
  "period": "2026-10-01",
  "filing_date": "2026-03-12",
  "carried_forward": false,
  "raum_total": 274126360.0,
  "raum_discretionary": 274126360.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 6,
  "advisory_employees": 4,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 62568422.0,
      "count": 192
    },
    "high_net_worth_individuals": {
      "raum": 211369392.0,
      "count": 109
    },
    "corporations_other_businesses": {
      "raum": 188546.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 1,
  "states_registered": [
    "AZ",
    "CA",
    "NE",
    "TX"
  ],
  "websites": [
    "https://missionhillsfinancial.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/328516",
  "disclosure_items": [
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    }
  ],
  "city_as_filed": "SAN DIEGO",
  "url": "https://advisorcensus.com/firm/mission-hills-financial-advisory-llc-san-diego-ca-328516",
  "display_name": "Mission Hills Financial Advisory LLC",
  "summary": "Mission Hills Financial Advisory LLC is an SEC-registered investment advisory firm in San Diego, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 12, 2026.",
  "citation": "AdvisorCensus. Mission Hills Financial Advisory LLC (CRD 328516): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Mission Hills Financial Advisory LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Mission Hills Financial Advisory LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Mission Hills Financial Advisory LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 12, 2026 states: Hourly rate: $300 an hour (Financial Planning Services); Subscription: $2,000 to $5,000 a year (ongoing financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Mission Hills Financial Advisory LLC located?",
      "a": "Mission Hills Financial Advisory LLC's principal office is in San Diego, CA, according to its Form ADV."
    },
    {
      "q": "Is Mission Hills Financial Advisory LLC registered with the SEC or a state?",
      "a": "Mission Hills Financial Advisory LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 328516."
    },
    {
      "q": "How much does Mission Hills Financial Advisory LLC manage?",
      "a": "Mission Hills Financial Advisory LLC reports $274,126,360 in regulatory assets under management in its Form ADV filing dated March 12, 2026 (100% discretionary)."
    },
    {
      "q": "How have Mission Hills Financial Advisory LLC's assets and staff changed since 2024?",
      "a": "In the Form ADV data for Mission Hills Financial Advisory LLC: Regulatory assets under management: $157,472,510 in the October 2024 data and $274,126,360 in the October 2026 data, up 74%. Total employees: 3 in October 2024 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Mission Hills Financial Advisory LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (192); high net worth individuals (109)."
    },
    {
      "q": "Which custodians does Mission Hills Financial Advisory LLC use?",
      "a": "Mission Hills Financial Advisory LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Mission Hills Financial Advisory LLC report any disciplinary disclosures?",
      "a": "Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/328516"
    },
    {
      "q": "Does Mission Hills Financial Advisory LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 12, 2026 says: \"MHFA requires a minimum of $1,000,000 per household to open an account. In certain instances, the minimum account size may be lowered or waived.\""
    },
    {
      "q": "What changed in Mission Hills Financial Advisory LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 3 to 4. Regulatory assets under management went from $208,733,163 to $274,126,360 (+31%)."
    }
  ],
  "filing_history": [
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 157472510.0,
      "total_employees": 3,
      "filing_date": "2024-09-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 208733163.0,
      "total_employees": 3,
      "filing_date": "2025-07-07"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 274126360.0,
      "total_employees": 6,
      "filing_date": "2026-03-12"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 3 to 4.",
        "Regulatory assets under management went from $208,733,163 to $274,126,360 (+31%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 12, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$1,000,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $300 an hour (Financial Planning Services)",
      "Subscription: $2,000 to $5,000 a year (ongoing financial planning and consulting services)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "MHFA requires a minimum of $1,000,000 per household to open an account. In certain instances, the minimum account size may be lowered or waived."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $300 an hour (Financial Planning Services)"
        ],
        "quotes": [
          "Financial Planning Services are offered based on an hourly fee of $300 per hour."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $2,000 to $5,000 a year (ongoing financial planning and consulting services)"
        ],
        "quotes": [
          "MHFA will charge an annual fee ranging from $2,000 to $5,000 for ongoing financial planning and consulting services."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 1000000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 300.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Financial Planning Services"
        },
        {
          "kind": "subscription",
          "amount": null,
          "min": 2000.0,
          "max": 5000.0,
          "period": "annual",
          "service": "ongoing financial planning and consulting services"
        }
      ]
    },
    "quotes": [
      "MHFA requires a minimum of $1,000,000 per household to open an account. In certain instances, the minimum account size may be lowered or waived.",
      "Financial Planning Services are offered based on an hourly fee of $300 per hour.",
      "MHFA will charge an annual fee ranging from $2,000 to $5,000 for ongoing financial planning and consulting services."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/mission-hills-financial-advisory-llc-san-diego-ca-328516.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 192,
      "fewer_than_5": false,
      "raum": 62568422.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 109,
      "fewer_than_5": false,
      "raum": 211369392.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 188546.0
    }
  ],
  "disclosure_line": "Reports 1 disclosure item on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/328516",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}