# Mindful Asset Planning

> Mindful Asset Planning is an SEC-registered investment advisory firm in Apple Valley, MN, registered since 2015, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 1, 2026.

- CRD: 113965
- Filed as: MINDFUL ASSET PLANNING
- Legal name: Mindful Asset Planning LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Apple Valley, MN
- Filing period: October 2026
- Form ADV filing dated: April 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/113965
- AdvisorCensus page: https://advisorcensus.com/firm/mindful-asset-planning-apple-valley-mn-113965

## Quick answers

**How is Mindful Asset Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Mindful Asset Planning reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees); other.

**How much does Mindful Asset Planning charge?**
Its Form ADV Part 2A brochure dated April 1, 2026 states: Asset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Mindful Asset Planning located?**
Mindful Asset Planning's principal office is in Apple Valley, MN, according to its Form ADV.

**Is Mindful Asset Planning registered with the SEC or a state?**
Mindful Asset Planning is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 113965.

**How much does Mindful Asset Planning manage?**
Mindful Asset Planning reports $529,453,785 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (0% discretionary).

**How have Mindful Asset Planning's assets and staff changed since 2021?**
In the Form ADV data for Mindful Asset Planning: Regulatory assets under management: $281,964,467 in the October 2021 data and $529,453,785 in the October 2026 data, up 88%. Total employees: 12 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Mindful Asset Planning serve?**
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (372).

**Does Mindful Asset Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113965

**Does Mindful Asset Planning state an account minimum?**
Its Form ADV Part 2A brochure dated April 1, 2026 says: "MAP does not impose a minimum amount of assets for maintaining a client relationship."

**What changed in Mindful Asset Planning's recent Form ADV filings?**
In the May 2026 filing data: Regulatory assets under management went from $452,049,040 to $529,453,785 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated April 1, 2026)

- Asset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it)

> Financial planning fees for Comprehensive Financial Planning are calculated on a sliding scale formula based on supervised assets and a fee rate ranging from .3% to 1.5% which decreases as assets increase

- Account minimum: None

> MAP does not impose a minimum amount of assets for maintaining a client relationship.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $529,453,785
- Discretionary: $0
- Non-discretionary: $529,453,785

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pooled investment vehicles (other than investment companies and business development companies) | 372 | $529,453,785 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for pooled investment vehicles (other than investment companies)

### Firm details
- Registered since: 2015 (11 years)
- Employees: 22 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, FL, MN, NE, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- mindfulplanning.com
- LinkedIn @mindful-asset-planning

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $281,964,467 | 12 | March 31, 2021 |
| October 2022 | $368,342,616 | 16 | March 31, 2022 |
| October 2023 | $324,127,366 | 17 | September 1, 2023 |
| October 2024 | $386,410,704 | 19 | March 25, 2024 |
| October 2025 | $452,049,040 | 19 | March 28, 2025 |
| October 2026 | $529,453,785 | 22 | April 1, 2026 |

Regulatory assets under management: $281,964,467 in the October 2021 data and $529,453,785 in the October 2026 data, up 88%.
Total employees: 12 in October 2021 and 22 in October 2026.

## Changes in the filing (last 12 months)

### May 2026
- Regulatory assets under management went from $452,049,040 to $529,453,785 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Mindful Asset Planning (CRD 113965): Form ADV filing data as of October 2026.