# Midwest Professional Planners, Ltd.

> Midwest Professional Planners, Ltd. is an SEC-registered investment advisory firm in Wausau, WI, registered since 2011, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.

- CRD: 112995
- Filed as: MIDWEST PROFESSIONAL PLANNERS, LTD.
- Also doing business as: MPPL FINANCIAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Wausau, WI
- Filing period: October 2026
- Form ADV filing dated: July 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/112995
- AdvisorCensus page: https://advisorcensus.com/firm/midwest-professional-planners-ltd-wausau-wi-112995

## Quick answers

**How is Midwest Professional Planners, Ltd. compensated?**
On its Form ADV (Item 5.E, October 2026), Midwest Professional Planners, Ltd. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

**How much does Midwest Professional Planners, Ltd. charge?**
Its Form ADV Part 2A brochure dated July 20, 2026 states: Asset-based fee: up to 2.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Midwest Professional Planners, Ltd. located?**
Midwest Professional Planners, Ltd.'s principal office is in Wausau, WI, according to its Form ADV; the August 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is Midwest Professional Planners, Ltd. registered with the SEC or a state?**
Midwest Professional Planners, Ltd. is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 112995.

**How much does Midwest Professional Planners, Ltd. manage?**
Midwest Professional Planners, Ltd. reports $649,341,666 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary).

**How have Midwest Professional Planners, Ltd.'s assets and staff changed since 2021?**
In the Form ADV data for Midwest Professional Planners, Ltd.: Regulatory assets under management: $327,571,351 in the October 2021 data and $649,341,666 in the October 2026 data, up 98%. Total employees: 27 in October 2021 and 29 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Midwest Professional Planners, Ltd. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (446); high net worth individuals (264); other investment advisers (117).

**Which custodians does Midwest Professional Planners, Ltd. use?**
Midwest Professional Planners, Ltd.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Midwest Professional Planners, Ltd. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112995

**Does Midwest Professional Planners, Ltd. state an account minimum?**
Its Form ADV Part 2A brochure dated July 20, 2026 says: "For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion."

**What changed in Midwest Professional Planners, Ltd.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 14 to 15. Regulatory assets under management went from $554,338,160 to $649,341,666 (+17%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated July 20, 2026)

- Asset-based fee: up to 2.5% of assets a year (the maximum the brochure states)

> MPPL charges a maximum 2.5% asset-based fee on the value of portfolio assets under management. Fees are negotiable.

- Account minimum: $100,000 (the brochure says it may be waived or negotiated)

> For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $649,341,666
- Discretionary: $649,341,666
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 446 | $101,605,345 |
| High net worth individuals | 264 | $524,368,554 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 10 | $17,309,084 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 117 | $6,058,683 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2011 (15 years)
- Employees: 29 total, 15 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, FL, IL, MN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Crystal Lake, IL
- Duluth, MN
- Grand Rapids, MN

### Websites listed on Form ADV (Item 1.I)
- mpplfinancial.com
- Facebook @MPPLFinancial
- LinkedIn @mppl-financial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $327,571,351 | 27 | May 11, 2021 |
| October 2022 | $408,048,029 | 30 | September 23, 2022 |
| October 2023 | $382,595,317 | 30 | September 13, 2023 |
| October 2024 | $431,813,937 | 28 | July 18, 2024 |
| October 2025 | $554,338,160 | 29 | July 24, 2025 |
| October 2026 | $649,341,666 | 29 | July 20, 2026 |

Regulatory assets under management: $327,571,351 in the October 2021 data and $649,341,666 in the October 2026 data, up 98%.
Total employees: 27 in October 2021 and 29 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 14 to 15.
- Regulatory assets under management went from $554,338,160 to $649,341,666 (+17%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Midwest Professional Planners, Ltd. (CRD 112995): Form ADV filing data as of October 2026.