{
  "crd_number": 112995,
  "slug": "midwest-professional-planners-ltd-wausau-wi-112995",
  "primary_business_name": "MIDWEST PROFESSIONAL PLANNERS, LTD.",
  "legal_name": "MIDWEST PROFESSIONAL PLANNERS, LTD.",
  "dbas": [
    "MPPL FINANCIAL"
  ],
  "city": "Wausau",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "48140",
  "metro": {
    "cbsa_code": "48140",
    "common_name": "Wausau",
    "msa_name": "Wausau, WI",
    "path": "/advisors/wi/wausau"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2011-08-24",
  "years_registered": 15,
  "period": "2026-10-01",
  "filing_date": "2026-07-20",
  "carried_forward": false,
  "raum_total": 649341666.0,
  "raum_discretionary": 649341666.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 29,
  "advisory_employees": 15,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 101605345.0,
      "count": 446
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 17309084.0,
      "count": 10
    },
    "other_investment_advisers": {
      "raum": 6058683.0,
      "count": 117
    },
    "high_net_worth_individuals": {
      "raum": 524368554.0,
      "count": 264
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": 0
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "FL",
    "IL",
    "MN",
    "TX",
    "WI"
  ],
  "websites": [
    "https://facebook.com/MPPLFinancial",
    "https://linkedin.com/company/mppl-financial",
    "https://mpplfinancial.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/112995",
  "city_as_filed": "WAUSAU",
  "url": "https://advisorcensus.com/firm/midwest-professional-planners-ltd-wausau-wi-112995",
  "display_name": "Midwest Professional Planners, Ltd.",
  "summary": "Midwest Professional Planners, Ltd. is an SEC-registered investment advisory firm in Wausau, WI, registered since 2011, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.",
  "citation": "AdvisorCensus. Midwest Professional Planners, Ltd. (CRD 112995): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Midwest Professional Planners, Ltd. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Midwest Professional Planners, Ltd. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "How much does Midwest Professional Planners, Ltd. charge?",
      "a": "Its Form ADV Part 2A brochure dated July 20, 2026 states: Asset-based fee: up to 2.5% of assets a year (the maximum the brochure states); Hourly rate: $50 to $600 an hour (hourly planning fees); Hourly rate: $75 an hour (Administrative Time); Hourly rate: $250 an hour (Consultation and Preparation). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Midwest Professional Planners, Ltd. located?",
      "a": "Midwest Professional Planners, Ltd.'s principal office is in Wausau, WI, according to its Form ADV; the August 2026 filing also lists 3 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Midwest Professional Planners, Ltd. registered with the SEC or a state?",
      "a": "Midwest Professional Planners, Ltd. is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 112995."
    },
    {
      "q": "How much does Midwest Professional Planners, Ltd. manage?",
      "a": "Midwest Professional Planners, Ltd. reports $649,341,666 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary)."
    },
    {
      "q": "How have Midwest Professional Planners, Ltd.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Midwest Professional Planners, Ltd.: Regulatory assets under management: $327,571,351 in the October 2021 data and $649,341,666 in the October 2026 data, up 98%. Total employees: 27 in October 2021 and 29 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Midwest Professional Planners, Ltd. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (446); high net worth individuals (264); other investment advisers (117)."
    },
    {
      "q": "Which custodians does Midwest Professional Planners, Ltd. use?",
      "a": "Midwest Professional Planners, Ltd.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Midwest Professional Planners, Ltd. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112995"
    },
    {
      "q": "Does Midwest Professional Planners, Ltd. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated July 20, 2026 says: \"For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion.\""
    },
    {
      "q": "What changed in Midwest Professional Planners, Ltd.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 14 to 15. Regulatory assets under management went from $554,338,160 to $649,341,666 (+17%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 327571351.0,
      "total_employees": 27,
      "filing_date": "2021-05-11"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 408048029.0,
      "total_employees": 30,
      "filing_date": "2022-09-23"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 382595317.0,
      "total_employees": 30,
      "filing_date": "2023-09-13"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 431813937.0,
      "total_employees": 28,
      "filing_date": "2024-07-18"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 554338160.0,
      "total_employees": 29,
      "filing_date": "2025-07-24"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 649341666.0,
      "total_employees": 29,
      "filing_date": "2026-07-20"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 14 to 15.",
        "Regulatory assets under management went from $554,338,160 to $649,341,666 (+17%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 20, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "2.5% of assets a year",
    "account_minimum": "$100,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $50 to $600 an hour (hourly planning fees)",
      "Hourly rate: $75 an hour (Administrative Time)",
      "Hourly rate: $250 an hour (Consultation and Preparation)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 2.5% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "MPPL charges a maximum 2.5% asset-based fee on the value of portfolio assets under management. Fees are negotiable."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $100,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $50 to $600 an hour (hourly planning fees)"
        ],
        "quotes": [
          "hourly planning fees. These fees can range from $50/hour up to $600/hour depending on the individual needed"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $75 an hour (Administrative Time)"
        ],
        "quotes": [
          "Clients will be charged hourly for services at the rates noted below: Administrative Time $75 per hour"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 an hour (Consultation and Preparation)"
        ],
        "quotes": [
          "Consultation and Preparation $250 per hour"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": 2.5,
      "account_minimum": 100000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 50.0,
          "max": 600.0,
          "period": "hour",
          "service": "hourly planning fees"
        },
        {
          "kind": "hourly",
          "amount": 75.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Administrative Time"
        },
        {
          "kind": "hourly",
          "amount": 250.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Consultation and Preparation"
        }
      ]
    },
    "quotes": [
      "MPPL charges a maximum 2.5% asset-based fee on the value of portfolio assets under management. Fees are negotiable.",
      "For asset management services, MPPL generally requires a minimum account size of $100,000. This minimum can be adjusted or waived at MPPL’s sole discretion.",
      "hourly planning fees. These fees can range from $50/hour up to $600/hour depending on the individual needed",
      "Clients will be charged hourly for services at the rates noted below: Administrative Time $75 per hour",
      "Consultation and Preparation $250 per hour"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/midwest-professional-planners-ltd-wausau-wi-112995.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 446,
      "fewer_than_5": false,
      "raum": 101605345.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 264,
      "fewer_than_5": false,
      "raum": 524368554.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 10,
      "fewer_than_5": false,
      "raum": 17309084.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 117,
      "fewer_than_5": false,
      "raum": 6058683.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/112995",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}