# McNamara Financial Services, Inc.

> McNamara Financial Services, Inc. is an SEC-registered investment advisory firm in Marshfield, MA, registered since 2010, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 24, 2026.

- CRD: 154311
- Filed as: MCNAMARA FINANCIAL SERVICES, INC.
- Also doing business as: MCNAMARA OF THE MERRIMACK VALLEY
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Marshfield, MA
- Filing period: October 2026
- Form ADV filing dated: February 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/154311
- AdvisorCensus page: https://advisorcensus.com/firm/mcnamara-financial-services-inc-marshfield-ma-154311

## Quick answers

**How is McNamara Financial Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), McNamara Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is McNamara Financial Services, Inc. located?**
McNamara Financial Services, Inc.'s principal office is in Marshfield, MA, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is McNamara Financial Services, Inc. registered with the SEC or a state?**
McNamara Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 154311.

**How much does McNamara Financial Services, Inc. manage?**
McNamara Financial Services, Inc. reports $797,882,019 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (100% discretionary).

**How have McNamara Financial Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for McNamara Financial Services, Inc.: Regulatory assets under management: $510,957,683 in the October 2021 data and $797,882,019 in the October 2026 data, up 56%. Total employees: 11 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does McNamara Financial Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (630); high net worth individuals (298); corporations or other businesses not listed above (6).

**Which custodians does McNamara Financial Services, Inc. use?**
McNamara Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does McNamara Financial Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154311

**What changed in McNamara Financial Services, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $680,118,220 to $797,882,019 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $797,882,019
- Discretionary: $797,882,019
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 630 | $218,508,214 |
| High net worth individuals | 298 | $574,279,771 |
| Charitable organizations | Fewer than 5 | $3,861,571 |
| Corporations or other businesses not listed above | 6 | $1,232,463 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2010 (16 years)
- Employees: 11 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CT, FL, MA, ME, NC, NH, NY, PA, RI, SC, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the March 2026 filing
- Chelmsford, MA

### Websites listed on Form ADV (Item 1.I)
- mcnamarafinancial.com
- mcnamarafinancial.com/radio-show
- mcnamaraofthemerrimack.com
- podbean.com/podcast-detail/p9dij-1f5c6c/McNamaraOnMoney-Podcast
- rpcontributor.com
- smartwithmoneyfair.com
- soundcloud.com/user-901426612
- Facebook @MCNAMARAFINANCIAL
- Facebook @McNamaraoftheMerrimack
- LinkedIn @mcnamara-financial-services-inc-

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $510,957,683 | 11 | March 31, 2021 |
| October 2022 | $589,168,381 | 11 | March 30, 2022 |
| October 2023 | $521,204,392 | 12 | September 21, 2023 |
| October 2024 | $604,820,307 | 11 | March 22, 2024 |
| October 2025 | $680,118,220 | 11 | April 24, 2025 |
| October 2026 | $797,882,019 | 11 | February 24, 2026 |

Regulatory assets under management: $510,957,683 in the October 2021 data and $797,882,019 in the October 2026 data, up 56%.
Total employees: 11 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $680,118,220 to $797,882,019 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. McNamara Financial Services, Inc. (CRD 154311): Form ADV filing data as of October 2026.