# McCarley & Cook Financial Planners

> McCarley & Cook Financial Planners is an SEC-registered investment advisory firm in Cincinnati, OH, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.

- CRD: 310087
- Filed as: MCCARLEY & COOK FINANCIAL PLANNERS
- Legal name: McCarley & Cook LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cincinnati, OH
- Filing period: October 2026
- Form ADV filing dated: March 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/310087
- AdvisorCensus page: https://advisorcensus.com/firm/mccarley-and-cook-financial-planners-cincinnati-oh-310087

## Quick answers

**How is McCarley & Cook Financial Planners compensated?**
On its Form ADV (Item 5.E, October 2026), McCarley & Cook Financial Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does McCarley & Cook Financial Planners charge?**
Its Form ADV Part 2A brochure dated March 20, 2026 states: Hourly rate: $200 to $500 an hour (stand-alone financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is McCarley & Cook Financial Planners located?**
McCarley & Cook Financial Planners' principal office is in Cincinnati, OH, according to its Form ADV.

**Is McCarley & Cook Financial Planners registered with the SEC or a state?**
McCarley & Cook Financial Planners is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 310087.

**How much does McCarley & Cook Financial Planners manage?**
McCarley & Cook Financial Planners reports $169,055,195 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).

**How have McCarley & Cook Financial Planners' assets and staff changed since 2022?**
In the Form ADV data for McCarley & Cook Financial Planners: Regulatory assets under management: $116,613,208 in the October 2022 data and $169,055,195 in the October 2026 data, up 45%. Total employees: 2 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does McCarley & Cook Financial Planners serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (118); high net worth individuals (50); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

**Which custodians does McCarley & Cook Financial Planners use?**
McCarley & Cook Financial Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does McCarley & Cook Financial Planners report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310087

**What changed in McCarley & Cook Financial Planners' recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $140,990,162 to $169,055,195 (+20%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated March 20, 2026)

- Hourly rate: $200 to $500 an hour (stand-alone financial planning services)

> McCarley & Cook charges an hourly fee for its stand-alone financial planning services, ranging from $200-$500 per hour, depending upon the complexity of the service being provided.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $169,055,195
- Discretionary: $169,055,195
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 118 | $40,079,578 |
| High net worth individuals | 50 | $126,986,887 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $1,988,730 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2022 (4 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, KY, OH, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- mccarleycook.com
- LinkedIn @mccarley-&-cook
- LinkedIn @christopher-cook-cfp®-69887719
- LinkedIn @matt-antenucci-cfa-8233b442

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $116,613,208 | 2 | May 18, 2022 |
| October 2023 | $103,515,152 | 2 | March 16, 2023 |
| October 2024 | $121,305,062 | 2 | January 23, 2024 |
| October 2025 | $140,990,162 | 2 | March 7, 2025 |
| October 2026 | $169,055,195 | 2 | March 20, 2026 |

Regulatory assets under management: $116,613,208 in the October 2022 data and $169,055,195 in the October 2026 data, up 45%.
Total employees: 2 in October 2022 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $140,990,162 to $169,055,195 (+20%).

### February 2026
- Registered or notice-filed in FL, KY, TX.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. McCarley & Cook Financial Planners (CRD 310087): Form ADV filing data as of October 2026.