{
  "crd_number": 310087,
  "slug": "mccarley-and-cook-financial-planners-cincinnati-oh-310087",
  "primary_business_name": "MCCARLEY & COOK FINANCIAL PLANNERS",
  "legal_name": "MCCARLEY & COOK LLC",
  "dbas": [],
  "city": "Cincinnati",
  "state": "OH",
  "country": "United States",
  "cbsa_code": "17140",
  "metro": {
    "cbsa_code": "17140",
    "common_name": "Cincinnati",
    "msa_name": "Cincinnati, OH-KY-IN",
    "path": "/advisors/oh/cincinnati"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-06-21",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-03-20",
  "carried_forward": false,
  "raum_total": 169055195.0,
  "raum_discretionary": 169055195.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 40079578.0,
      "count": 118
    },
    "pension_profit_sharing": {
      "raum": 1988730.0,
      "count": 1,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 126986887.0,
      "count": 50
    }
  },
  "compensation_types": [
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "KY",
    "OH",
    "TX"
  ],
  "websites": [
    "https://linkedin.com/company/mccarley-&-cook",
    "https://linkedin.com/in/christopher-cook-cfp%C2%AE-69887719",
    "https://linkedin.com/in/matt-antenucci-cfa-8233b442",
    "https://mccarleycook.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/310087",
  "city_as_filed": "CINCINNATI",
  "url": "https://advisorcensus.com/firm/mccarley-and-cook-financial-planners-cincinnati-oh-310087",
  "display_name": "McCarley & Cook Financial Planners",
  "summary": "McCarley & Cook Financial Planners is an SEC-registered investment advisory firm in Cincinnati, OH, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.",
  "citation": "AdvisorCensus. McCarley & Cook Financial Planners (CRD 310087): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is McCarley & Cook Financial Planners compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), McCarley & Cook Financial Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges."
    },
    {
      "q": "Where is McCarley & Cook Financial Planners located?",
      "a": "McCarley & Cook Financial Planners' principal office is in Cincinnati, OH, according to its Form ADV."
    },
    {
      "q": "Is McCarley & Cook Financial Planners registered with the SEC or a state?",
      "a": "McCarley & Cook Financial Planners is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 310087."
    },
    {
      "q": "How much does McCarley & Cook Financial Planners manage?",
      "a": "McCarley & Cook Financial Planners reports $169,055,195 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary)."
    },
    {
      "q": "How have McCarley & Cook Financial Planners' assets and staff changed since 2022?",
      "a": "In the Form ADV data for McCarley & Cook Financial Planners: Regulatory assets under management: $116,613,208 in the October 2022 data and $169,055,195 in the October 2026 data, up 45%. Total employees: 2 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does McCarley & Cook Financial Planners serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (118); high net worth individuals (50); pension and profit sharing plans (but not the plan participants or government pension plans) (1)."
    },
    {
      "q": "Which custodians does McCarley & Cook Financial Planners use?",
      "a": "McCarley & Cook Financial Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does McCarley & Cook Financial Planners report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310087"
    },
    {
      "q": "What changed in McCarley & Cook Financial Planners' recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $140,990,162 to $169,055,195 (+20%)."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 116613208.0,
      "total_employees": 2,
      "filing_date": "2022-05-18"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 103515152.0,
      "total_employees": 2,
      "filing_date": "2023-03-16"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 121305062.0,
      "total_employees": 2,
      "filing_date": "2024-01-23"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 140990162.0,
      "total_employees": 2,
      "filing_date": "2025-03-07"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 169055195.0,
      "total_employees": 2,
      "filing_date": "2026-03-20"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $140,990,162 to $169,055,195 (+20%)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Registered or notice-filed in FL, KY, TX."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/mccarley-and-cook-financial-planners-cincinnati-oh-310087.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 118,
      "fewer_than_5": false,
      "raum": 40079578.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 50,
      "fewer_than_5": false,
      "raum": 126986887.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 1,
      "fewer_than_5": true,
      "raum": 1988730.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/310087",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}