# Matson Financial Advisors, Inc.

> Matson Financial Advisors, Inc. is an SEC-registered investment advisory firm in Danbury, CT, registered since 2002, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.

- CRD: 122480
- Filed as: MATSON FINANCIAL ADVISORS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Danbury, CT
- Filing period: October 2026
- Form ADV filing dated: March 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/122480
- AdvisorCensus page: https://advisorcensus.com/firm/matson-financial-advisors-inc-danbury-ct-122480

## Quick answers

**How is Matson Financial Advisors, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Matson Financial Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions.

**How much does Matson Financial Advisors, Inc. charge?**
Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Matson Financial Advisors, Inc. located?**
Matson Financial Advisors, Inc.'s principal office is in Danbury, CT, according to its Form ADV.

**Is Matson Financial Advisors, Inc. registered with the SEC or a state?**
Matson Financial Advisors, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 122480.

**How much does Matson Financial Advisors, Inc. manage?**
Matson Financial Advisors, Inc. reports $518,854,653 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (0% discretionary).

**How have Matson Financial Advisors, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Matson Financial Advisors, Inc.: Regulatory assets under management: $324,730,075 in the October 2021 data and $518,854,653 in the October 2026 data, up 60%. Total employees: 9 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Matson Financial Advisors, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (156); individuals (other than high net worth individuals) (74); charitable organizations (2).

**Which custodians does Matson Financial Advisors, Inc. use?**
Matson Financial Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Matson Financial Advisors, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/122480

**What changed in Matson Financial Advisors, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 5. Regulatory assets under management went from $446,866,523 to $518,854,653 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated March 23, 2026)

- Asset-based fee: 0.4% to 1.25% a year (a range, as the brochure states it)

> MFA has provided advisory services to select legacy clients for fees based on a percentage of assets under management. Generally, the annual fees have ranged from 0.40% to 1.25% of assets under management.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $518,854,653
- Discretionary: $0
- Non-discretionary: $518,854,653

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 74 | $34,413,107 |
| High net worth individuals | 156 | $481,815,695 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 2 | $2,625,851 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2002 (24 years)
- Employees: 9 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CT, FL, NH, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- matsonfinancialadvisors.com
- LinkedIn @MATSON-FINANCIAL-ADVISORS-INC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $324,730,075 | 9 | February 23, 2021 |
| October 2022 | $378,955,436 | 12 | March 9, 2022 |
| October 2023 | $311,146,159 | 8 | March 21, 2023 |
| October 2024 | $381,542,531 | 7 | March 21, 2024 |
| October 2025 | $446,866,523 | 8 | June 16, 2025 |
| October 2026 | $518,854,653 | 9 | March 23, 2026 |

Regulatory assets under management: $324,730,075 in the October 2021 data and $518,854,653 in the October 2026 data, up 60%.
Total employees: 9 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 5.
- Regulatory assets under management went from $446,866,523 to $518,854,653 (+16%).

### January 2026
- No longer registered or notice-filed in MA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Matson Financial Advisors, Inc. (CRD 122480): Form ADV filing data as of October 2026.