# Matrix Planning Inc

> Matrix Planning Inc is an SEC-registered investment advisory firm in Santa Monica, CA, registered since 1986, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.

- CRD: 110812
- Filed as: MATRIX PLANNING INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Santa Monica, CA
- Filing period: October 2026
- Form ADV filing dated: April 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110812
- AdvisorCensus page: https://advisorcensus.com/firm/matrix-planning-inc-santa-monica-ca-110812

## Quick answers

**How is Matrix Planning Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Matrix Planning Inc reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Matrix Planning Inc located?**
Matrix Planning Inc's principal office is in Santa Monica, CA, according to its Form ADV.

**Is Matrix Planning Inc registered with the SEC or a state?**
Matrix Planning Inc is an SEC-registered investment advisory firm, registered since 1986. Status as filed: Approved. CRD 110812.

**How much does Matrix Planning Inc manage?**
Matrix Planning Inc reports $121,375,926 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (83% discretionary).

**How have Matrix Planning Inc's assets and staff changed since 2021?**
In the Form ADV data for Matrix Planning Inc: Regulatory assets under management: $130,949,138 in the October 2021 data and $121,375,926 in the October 2026 data, down 7%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Matrix Planning Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (15); individuals (other than high net worth individuals) (1); pooled investment vehicles (other than investment companies and business development companies) (1).

**Which custodians does Matrix Planning Inc use?**
Matrix Planning Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Matrix Planning Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110812

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $121,375,926
- Discretionary: $100,538,513
- Non-discretionary: $20,837,413

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1 | $832,104 |
| High net worth individuals | 15 | $118,945,209 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $1,598,613 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1986 (40 years)
- Employees: 4 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $130,949,138 | 3 | March 29, 2021 |
| October 2022 | $149,523,183 | 3 | March 31, 2022 |
| October 2023 | $110,522,972 | 4 | March 31, 2023 |
| October 2024 | $118,385,855 | 3 | March 19, 2024 |
| October 2025 | $126,450,949 | 4 | March 14, 2025 |
| October 2026 | $121,375,926 | 4 | April 1, 2026 |

Regulatory assets under management: $130,949,138 in the October 2021 data and $121,375,926 in the October 2026 data, down 7%.
Total employees: 3 in October 2021 and 4 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Matrix Planning Inc (CRD 110812): Form ADV filing data as of October 2026.