# Matrix Asset Advisors Inc

> Matrix Asset Advisors Inc is an SEC-registered investment advisory firm in White Plains, NY, registered since 1990, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.

- CRD: 107408
- Filed as: MATRIX ASSET ADVISORS INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: White Plains, NY
- Filing period: October 2026
- Form ADV filing dated: March 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/107408
- AdvisorCensus page: https://advisorcensus.com/firm/matrix-asset-advisors-inc-white-plains-ny-107408

## Quick answers

**How is Matrix Asset Advisors Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Matrix Asset Advisors Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

**Where is Matrix Asset Advisors Inc located?**
Matrix Asset Advisors Inc's principal office is in White Plains, NY, according to its Form ADV.

**Is Matrix Asset Advisors Inc registered with the SEC or a state?**
Matrix Asset Advisors Inc is an SEC-registered investment advisory firm, registered since 1990. Status as filed: Approved. CRD 107408.

**How much does Matrix Asset Advisors Inc manage?**
Matrix Asset Advisors Inc reports $1,397,521,025 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).

**How have Matrix Asset Advisors Inc's assets and staff changed since 2021?**
In the Form ADV data for Matrix Asset Advisors Inc: Regulatory assets under management: $790,905,683 in the October 2021 data and $1,397,521,025 in the October 2026 data, up 77%. Total employees: 13 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Matrix Asset Advisors Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (381); individuals (other than high net worth individuals) (226); pension and profit sharing plans (but not the plan participants or government pension plans) (17).

**Which custodians does Matrix Asset Advisors Inc use?**
Matrix Asset Advisors Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Matrix Asset Advisors Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107408

**What changed in Matrix Asset Advisors Inc's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 7 to 8. Regulatory assets under management went from $1,192,110,082 to $1,397,521,025 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Other

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,397,521,025
- Discretionary: $1,397,521,025
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 226 | $93,249,512 |
| High net worth individuals | 381 | $848,194,038 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 1 | $57,636,100 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 17 | $53,392,584 |
| Charitable organizations | 13 | $16,088,351 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 12 | $195,582,420 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | Fewer than 5 | $133,378,020 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Other

### Firm details
- Registered since: 1990 (36 years)
- Employees: 12 total, 8 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- matrixadvisorsdividendfund.com
- matrixassetadvisors.com
- LinkedIn @matrix-asset-advisors-inc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $790,905,683 | 13 | March 30, 2021 |
| October 2022 | $994,434,097 | 12 | April 26, 2022 |
| October 2023 | $884,546,246 | 12 | March 27, 2023 |
| October 2024 | $1,021,341,468 | 12 | March 22, 2024 |
| October 2025 | $1,192,110,082 | 11 | March 25, 2025 |
| October 2026 | $1,397,521,025 | 12 | March 24, 2026 |

Regulatory assets under management: $790,905,683 in the October 2021 data and $1,397,521,025 in the October 2026 data, up 77%.
Total employees: 13 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 7 to 8.
- Regulatory assets under management went from $1,192,110,082 to $1,397,521,025 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Matrix Asset Advisors Inc (CRD 107408): Form ADV filing data as of October 2026.