# Mary & PIP

> Mary & PIP is an SEC-registered investment advisory firm in New York, NY, registered since 2025, reporting under $25 million in regulatory assets under management in its Form ADV filing dated September 21, 2026.

- CRD: 338656
- Filed as: MARY & PIP
- Legal name: Mary & PIP Investments, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: New York, NY
- Filing period: October 2026
- Form ADV filing dated: September 21, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/338656
- AdvisorCensus page: https://advisorcensus.com/firm/mary-and-pip-new-york-ny-338656

## Quick answers

**How is Mary & PIP compensated?**
On its Form ADV (Item 5.E, October 2026), Mary & PIP reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Mary & PIP charge?**
Its Form ADV Part 2A brochure dated June 2, 2026 states: Subscription: $12 a month (technology platform fee to access our digital advisory program, tools, and…); Subscription: $120 a year (technology platform fee to access our digital advisory program, tools, and…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Mary & PIP located?**
Mary & PIP's principal office is in New York, NY, according to its Form ADV.

**Is Mary & PIP registered with the SEC or a state?**
Mary & PIP is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 338656.

**How much does Mary & PIP manage?**
Mary & PIP reports $2,214 in regulatory assets under management in its Form ADV filing dated September 21, 2026 (100% discretionary).

**What types of clients does Mary & PIP serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (7).

**Which custodians does Mary & PIP use?**
Mary & PIP's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Alpaca Securities LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Mary & PIP report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/338656

**What changed in Mary & PIP's recent Form ADV filings?**
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated June 2, 2026)

- Subscription: $12 a month (technology platform fee to access our digital advisory program, tools, and…)

> The technology platform fee is a fixed subscription fee ... Clients may pay the fee monthly at a rate of $12 per month or annually in advance at a rate of $120 per year, which is equivalent to $10 per month.

- Subscription: $120 a year (technology platform fee to access our digital advisory program, tools, and…)

> The technology platform fee is a fixed subscription fee ... Clients may pay the fee monthly at a rate of $12 per month or annually in advance at a rate of $120 per year, which is equivalent to $10 per month.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Alpaca Securities LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,214
- Discretionary: $2,214
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 7 | $2,214 |
| High net worth individuals | 0 | $0 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2025 (0 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [maryandpip.substack.com](https://maryandpip.substack.com)
- Instagram @maryandpip
- Instagram @stories
- LinkedIn @mary-and-pip
- LinkedIn @mary-nader-483640161
- TikTok @maryandpip
- X @maryandpip

## Changes in the filing (last 12 months)

### October 2026
- Updated its list of owners and control persons (Schedule A).

### July 2026
- Regulatory assets under management went from $544 to $2,214 (+307%).

### May 2026
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Mary & PIP (CRD 338656): Form ADV filing data as of October 2026.