# Martin & Company Investment Counsel

> Martin & Company Investment Counsel is an SEC-registered investment advisory firm in Knoxville, TN, registered since 1998, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 28, 2026.

- CRD: 108718
- Filed as: MARTIN & COMPANY INVESTMENT COUNSEL
- Legal name: Martin & Company, Inc
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Knoxville, TN
- Filing period: October 2026
- Form ADV filing dated: May 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/108718
- AdvisorCensus page: https://advisorcensus.com/firm/martin-and-company-investment-counsel-knoxville-tn-108718

## Quick answers

**How is Martin & Company Investment Counsel compensated?**
On its Form ADV (Item 5.E, October 2026), Martin & Company Investment Counsel reports these compensation arrangements: a percentage of assets under its management.

**Where is Martin & Company Investment Counsel located?**
Martin & Company Investment Counsel's principal office is in Knoxville, TN, according to its Form ADV.

**Is Martin & Company Investment Counsel registered with the SEC or a state?**
Martin & Company Investment Counsel is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 108718.

**How much does Martin & Company Investment Counsel manage?**
Martin & Company Investment Counsel reports $1,650,533,110 in regulatory assets under management in its Form ADV filing dated May 28, 2026 (100% discretionary).

**How have Martin & Company Investment Counsel's assets and staff changed since 2021?**
In the Form ADV data for Martin & Company Investment Counsel: Regulatory assets under management: $1,573,071,363 in the October 2021 data and $1,650,533,110 in the October 2026 data, up 5%. Total employees: 7 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Martin & Company Investment Counsel serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (106); corporations or other businesses not listed above (5); charitable organizations (4).

**Which custodians does Martin & Company Investment Counsel use?**
Martin & Company Investment Counsel's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Distributors Company LLC, First Horizon Bank (affiliated with the firm) and Northern Trust Company as custodians holding 10% or more of its separately managed account assets.

**Does Martin & Company Investment Counsel report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/108718

**What changed in Martin & Company Investment Counsel's recent Form ADV filings?**
In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Distributors Company LLC
- First Horizon Bank (affiliated with the firm)
- Northern Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,650,533,110
- Discretionary: $1,650,533,110
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 0 | $0 |
| High net worth individuals | 106 | $321,035,059 |
| Banking or thrift institutions | 1 | $33,117,234 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $29,689,431 |
| Charitable organizations | 4 | $47,457,943 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 2 | $55,072,806 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 5 | $1,164,160,637 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1998 (28 years)
- Employees: 6 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: TN
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- martin-co.com
- LinkedIn @martincompany

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,573,071,363 | 7 | July 21, 2021 |
| October 2022 | $1,638,375,144 | 6 | March 31, 2022 |
| October 2023 | $1,445,415,961 | 7 | March 27, 2023 |
| October 2024 | $1,454,889,212 | 7 | March 20, 2024 |
| October 2025 | $1,491,136,960 | 6 | March 27, 2025 |
| October 2026 | $1,650,533,110 | 6 | May 28, 2026 |

Regulatory assets under management: $1,573,071,363 in the October 2021 data and $1,650,533,110 in the October 2026 data, up 5%.
Total employees: 7 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 5 to 4.
- Regulatory assets under management went from $1,491,136,960 to $1,650,533,110 (+11%).
- Updated its list of owners and control persons (Schedule A).

### March 2026
- Updated its list of owners and control persons (Schedule A).

### November 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Martin & Company Investment Counsel (CRD 108718): Form ADV filing data as of October 2026.