{
  "crd_number": 164345,
  "slug": "marshall-plus-sterling-wealth-advisors-inc-poughkeepsie-ny-164345",
  "primary_business_name": "MARSHALL + STERLING WEALTH ADVISORS, INC.",
  "legal_name": "MARSHALL + STERLING WEALTH ADVISORS, INC.",
  "dbas": [],
  "city": "Poughkeepsie",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "28880",
  "metro": {
    "cbsa_code": "28880",
    "common_name": "Kiryas Joel",
    "msa_name": "Kiryas Joel-Poughkeepsie-Newburgh, NY",
    "path": "/advisors/ny/kiryas-joel"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2013-11-01",
  "years_registered": 12,
  "period": "2026-10-01",
  "filing_date": "2026-05-12",
  "carried_forward": false,
  "raum_total": 1586218016.0,
  "raum_discretionary": 418238732.0,
  "raum_non_discretionary": 1167979284.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 15,
  "advisory_employees": 9,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 2952746.0,
      "count": 8
    },
    "individuals": {
      "raum": 191684892.0,
      "count": 700
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 22567285.0,
      "count": 1
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 1168673325.0,
      "count": 95
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 153579322.0,
      "count": 91
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 46760446.0,
      "count": 7
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CT",
    "FL",
    "MA",
    "NC",
    "NJ",
    "NY",
    "PA",
    "SC",
    "TX",
    "VI"
  ],
  "websites": [
    "https://linkedin.com/GROUPS/4850172",
    "https://linkedin.com/in/craig-pesce",
    "https://linkedin.com/in/don-graves-72686033",
    "https://linkedin.com/in/eric-diamond-07536111",
    "https://linkedin.com/in/frank-smith-cpa-vp-4086735",
    "https://linkedin.com/in/heather-wargo-961a2b42",
    "https://linkedin.com/in/jeannemaloy",
    "https://linkedin.com/in/jimdahoney",
    "https://linkedin.com/in/kathy-haase-11006252",
    "https://linkedin.com/in/kurt-jaeger-rhu-chhc-95939267",
    "https://linkedin.com/in/matthew-dehond-fpqp-4a0ba399",
    "https://linkedin.com/in/michael-a-ryan-cfp%C2%AE-0a87a2a",
    "https://linkedin.com/in/timpaulson12",
    "https://linkedin.com/in/yvonnestepnowski",
    "https://marshallsterling.com",
    "https://twitter.com/mswealthadvisor"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/164345",
  "city_as_filed": "POUGHKEEPSIE",
  "url": "https://advisorcensus.com/firm/marshall-plus-sterling-wealth-advisors-inc-poughkeepsie-ny-164345",
  "display_name": "Marshall + Sterling Wealth Advisors, Inc.",
  "summary": "Marshall + Sterling Wealth Advisors, Inc. is an SEC-registered investment advisory firm in Poughkeepsie, NY, registered since 2013, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 12, 2026.",
  "citation": "AdvisorCensus. Marshall + Sterling Wealth Advisors, Inc. (CRD 164345): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Marshall + Sterling Wealth Advisors, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Marshall + Sterling Wealth Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Marshall + Sterling Wealth Advisors, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated April 23, 2026 states: Asset-based fee: 0.5% to 1.8% a year (a range, as the brochure states it); Flat fee: $500 to $10,000 (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Marshall + Sterling Wealth Advisors, Inc. located?",
      "a": "Marshall + Sterling Wealth Advisors, Inc.'s principal office is in Poughkeepsie, NY, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Marshall + Sterling Wealth Advisors, Inc. registered with the SEC or a state?",
      "a": "Marshall + Sterling Wealth Advisors, Inc. is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 164345."
    },
    {
      "q": "How much does Marshall + Sterling Wealth Advisors, Inc. manage?",
      "a": "Marshall + Sterling Wealth Advisors, Inc. reports $1,586,218,016 in regulatory assets under management in its Form ADV filing dated May 12, 2026 (26% discretionary)."
    },
    {
      "q": "How have Marshall + Sterling Wealth Advisors, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Marshall + Sterling Wealth Advisors, Inc.: Regulatory assets under management: $340,307,553 in the October 2021 data and $1,586,218,016 in the October 2026 data, up 366%. Total employees: 11 in October 2021 and 15 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Marshall + Sterling Wealth Advisors, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (700); pension and profit sharing plans (but not the plan participants or government pension plans) (95); high net worth individuals (91)."
    },
    {
      "q": "Which custodians does Marshall + Sterling Wealth Advisors, Inc. use?",
      "a": "Marshall + Sterling Wealth Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Marshall + Sterling Wealth Advisors, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/164345"
    },
    {
      "q": "What changed in Marshall + Sterling Wealth Advisors, Inc.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $995,832,115 to $1,586,218,016 (+59%). Employees performing advisory functions went from 7 to 9. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 340307553.0,
      "total_employees": 11,
      "filing_date": "2021-09-14"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 423583859.0,
      "total_employees": 11,
      "filing_date": "2022-04-14"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 422467499.0,
      "total_employees": 14,
      "filing_date": "2023-07-18"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 663902233.0,
      "total_employees": 13,
      "filing_date": "2024-08-02"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 995832115.0,
      "total_employees": 13,
      "filing_date": "2025-04-07"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1586218016.0,
      "total_employees": 15,
      "filing_date": "2026-05-12"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $995,832,115 to $1,586,218,016 (+59%).",
        "Employees performing advisory functions went from 7 to 9.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Changed its legal name from Marshall & Sterling Wealth Advisors, Inc. to Marshall + Sterling Wealth Advisors, Inc.."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated April 23, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.5% to 1.8% a year",
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "None",
    "planning_fees": [
      "Flat fee: $500 to $10,000 (financial planning services)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.5% to 1.8% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "The annual fee generally varies between 0.50% and 1.80% depending upon the market value of the assets under management and the type of investment services to be rendered."
        ]
      },
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: None"
        ],
        "quotes": [
          "The Firm does not require a minimum account size or minimum fee for opening or maintaining an account with the Firm."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $500 to $10,000 (financial planning services)"
        ],
        "quotes": [
          "The Firm charges a fixed fee for financial planning services. These fees are negotiable, but generally range from $500 to $10,000 on a fixed fee basis, depending upon the level and scope of the services"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.5,
        1.8
      ],
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": 0.0,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": 500.0,
          "max": 10000.0,
          "period": "one_time",
          "service": "financial planning services"
        }
      ]
    },
    "quotes": [
      "The annual fee generally varies between 0.50% and 1.80% depending upon the market value of the assets under management and the type of investment services to be rendered.",
      "The Firm does not require a minimum account size or minimum fee for opening or maintaining an account with the Firm.",
      "The Firm charges a fixed fee for financial planning services. These fees are negotiable, but generally range from $500 to $10,000 on a fixed fee basis, depending upon the level and scope of the services"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "LPL Financial LLC",
      "name_as_filed": "LPL FINANCIAL LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/marshall-plus-sterling-wealth-advisors-inc-poughkeepsie-ny-164345.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 700,
      "fewer_than_5": false,
      "raum": 191684892.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 91,
      "fewer_than_5": false,
      "raum": 153579322.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 95,
      "fewer_than_5": false,
      "raum": 1168673325.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 8,
      "fewer_than_5": false,
      "raum": 2952746.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 1,
      "fewer_than_5": false,
      "raum": 22567285.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 7,
      "fewer_than_5": false,
      "raum": 46760446.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/164345",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}