# MAG Cap

> MAG Cap is an SEC-registered investment advisory firm in Ridgeland, MS, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 9, 2026.

- CRD: 298398
- Filed as: MAG CAP
- Legal name: Magnolia Capital Advisors LLC
- Also doing business as: MAG CAP, MAG CAP ADVISORS, MILESTONE INVESTMENT GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Ridgeland, MS
- Filing period: October 2026
- Form ADV filing dated: March 9, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/298398
- AdvisorCensus page: https://advisorcensus.com/firm/mag-cap-ridgeland-ms-298398

## Quick answers

**How is MAG Cap compensated?**
On its Form ADV (Item 5.E, October 2026), MAG Cap reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**What does MAG Cap's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 6, 2026 states: Asset-based fee: up to 2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is MAG Cap located?**
MAG Cap's principal office is in Ridgeland, MS, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is MAG Cap registered with the SEC or a state?**
MAG Cap is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 298398.

**How much does MAG Cap manage?**
MAG Cap reports $1,691,479,335 in regulatory assets under management in its Form ADV filing dated March 9, 2026 (61% discretionary).

**How have MAG Cap's assets and staff changed since 2021?**
In the Form ADV data for MAG Cap: Regulatory assets under management: $1,039,310,055 in the October 2021 data and $1,691,479,335 in the October 2026 data, up 63%. Total employees: 14 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does MAG Cap serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,201); high net worth individuals (236); pension and profit sharing plans (but not the plan participants or government pension plans) (80).

**Which custodians does MAG Cap use?**
MAG Cap's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James & Associates, Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does MAG Cap report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298398

**Does MAG Cap state an account minimum?**
Its Form ADV Part 2A brochure dated March 6, 2026 says: "We typically do not impose a minimum account size or a set minimum annual fee for investment advisory services."

**What changed in MAG Cap's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $1,482,714,109 to $1,691,479,335 (+14%). Added an office in Greenwood, MS. No longer lists an office in Birmingham, AL. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 6, 2026)

- Asset-based fee: up to 2% of assets a year (the maximum the brochure states)

> Percentage of Assets under Management: Clients will be charged as a percentage of assets under management with us, according to the schedule set forth in the client management agreement between us and the client, provided, however, that the annual fee would not exceed two percent (2%);

- Account minimum: None

> We typically do not impose a minimum account size or a set minimum annual fee for investment advisory services.

- Minimum annual fee: None

> We typically do not impose a minimum account size or a set minimum annual fee for investment advisory services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Raymond James & Associates, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,691,479,335
- Discretionary: $1,040,204,931
- Non-discretionary: $651,274,404

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,201 | $412,605,992 |
| High net worth individuals | 236 | $517,183,442 |
| Banking or thrift institutions | 1 | $95,166,684 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 80 | $555,180,715 |
| Charitable organizations | 8 | $5,853,331 |
| Corporations or other businesses not listed above | 40 | $105,489,171 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2018 (8 years)
- Employees: 18 total, 13 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, CA, CO, FL, GA, LA, MI, MS, NC, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Columbus, MS
- Greenwood, MS

### Websites listed on Form ADV (Item 1.I)
- magcap.com
- milestoneig.com
- Facebook @JoshHartleyCFP
- LinkedIn @map-cap

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,039,310,055 | 14 | August 30, 2021 |
| October 2022 | $1,130,198,212 | 13 | September 29, 2022 |
| October 2023 | $884,246,588 | 13 | June 7, 2023 |
| October 2024 | $1,148,400,486 | 18 | September 23, 2024 |
| October 2025 | $1,482,714,109 | 18 | April 1, 2025 |
| October 2026 | $1,691,479,335 | 18 | March 9, 2026 |

Regulatory assets under management: $1,039,310,055 in the October 2021 data and $1,691,479,335 in the October 2026 data, up 63%.
Total employees: 14 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $1,482,714,109 to $1,691,479,335 (+14%).
- Added an office in Greenwood, MS.
- No longer lists an office in Birmingham, AL.
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Changed its office addresses in Columbus, MS.
- No longer lists an office in Jackson, MS.
- No longer lists an office in Ocean Springs, MS.
- No longer lists an office in Ridgeland, MS.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. MAG Cap (CRD 298398): Form ADV filing data as of October 2026.