# Madison Advisory Services, Inc.

> Madison Advisory Services, Inc. is an SEC-registered investment advisory firm in White Plains, NY, registered since 2015, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 3, 2026.

- CRD: 132386
- Filed as: MADISON ADVISORY SERVICES, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: White Plains, NY
- Filing period: October 2026
- Form ADV filing dated: April 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/132386
- AdvisorCensus page: https://advisorcensus.com/firm/madison-advisory-services-inc-white-plains-ny-132386

## Quick answers

**How is Madison Advisory Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Madison Advisory Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Madison Advisory Services, Inc. charge?**
Its Form ADV Part 2A brochure dated March 23, 2026 states: Flat fee: $250 to $20,000 (planning services); Hourly rate: $500 an hour (hourly advisory services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Madison Advisory Services, Inc. located?**
Madison Advisory Services, Inc.'s principal office is in White Plains, NY, according to its Form ADV; the May 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is Madison Advisory Services, Inc. registered with the SEC or a state?**
Madison Advisory Services, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 132386.

**How much does Madison Advisory Services, Inc. manage?**
Madison Advisory Services, Inc. reports $509,747,075 in regulatory assets under management in its Form ADV filing dated April 3, 2026 (100% discretionary).

**How have Madison Advisory Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Madison Advisory Services, Inc.: Regulatory assets under management: $274,866,038 in the October 2021 data and $509,747,075 in the October 2026 data, up 85%. Total employees: 18 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Madison Advisory Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (877); high net worth individuals (203); pension and profit sharing plans (but not the plan participants or government pension plans) (18).

**Which custodians does Madison Advisory Services, Inc. use?**
Madison Advisory Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists SEI Investments Distribution Co. as a custodian holding 10% or more of its separately managed account assets.

**Does Madison Advisory Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/132386

**What changed in Madison Advisory Services, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: No longer lists the business name Madison. Employees performing advisory functions went from 14 to 11. Regulatory assets under management went from $428,867,970 to $509,747,075 (+19%). Added an office in Raleigh, NC. Registered or notice-filed in NH.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 23, 2026)

- Flat fee: $250 to $20,000 (planning services)

> Fixed Fee $250 to $20,000 Payable one-half (1/2) upon execution of the advisory agreement with Madison Advisory and the balance due at the time of presentation of the plan

- Hourly rate: $500 an hour (hourly advisory services)

> Hourly Fee $500 per hour Payable as invoiced by Madison Advisory. Generally, Madison Advisory will invoice client for all time spent each month.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- SEI Investments Distribution Co.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $509,747,075
- Discretionary: $509,747,075
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 877 | $239,199,635 |
| High net worth individuals | 203 | $265,604,077 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 18 | $2,336,518 |
| Charitable organizations | 4 | $2,606,845 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2015 (11 years)
- Employees: 16 total, 11 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CT, FL, IL, LA, MA, NC, NH, NJ, NY, PA, SC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the May 2026 filing
- Fayetteville, NY
- Lake Worth, FL
- Raleigh, NC

### Websites listed on Form ADV (Item 1.I)
- [madisonplanning.com](https://madisonplanning.com)
- Facebook @MadisonPlanning
- LinkedIn @madisonplanning

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $274,866,038 | 18 | September 8, 2021 |
| October 2022 | $378,025,083 | 18 | March 10, 2022 |
| October 2023 | $355,185,981 | 17 | June 2, 2023 |
| October 2024 | $369,350,017 | 17 | February 12, 2024 |
| October 2025 | $428,867,970 | 15 | July 29, 2025 |
| October 2026 | $509,747,075 | 16 | April 3, 2026 |

Regulatory assets under management: $274,866,038 in the October 2021 data and $509,747,075 in the October 2026 data, up 85%.
Total employees: 18 in October 2021 and 16 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- No longer lists the business name Madison.
- Employees performing advisory functions went from 14 to 11.
- Regulatory assets under management went from $428,867,970 to $509,747,075 (+19%).
- Added an office in Raleigh, NC.
- Registered or notice-filed in NH.

### January 2026
- Employees performing advisory functions went from 15 to 14.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Madison Advisory Services, Inc. (CRD 132386): Form ADV filing data as of October 2026.