# Madden Asset Management

> Madden Asset Management is an SEC-registered investment advisory firm in Dallas, TX, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 29, 2026.

- CRD: 18389
- Filed as: MADDEN ASSET MANAGEMENT
- Legal name: Madden Securities Corporation
- Also doing business as: MADDEN ASSET MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Dallas, TX
- Filing period: October 2026
- Form ADV filing dated: June 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/18389
- AdvisorCensus page: https://advisorcensus.com/firm/madden-asset-management-dallas-tx-18389

## Quick answers

**How is Madden Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Madden Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Madden Asset Management located?**
Madden Asset Management's principal office is in Dallas, TX, according to its Form ADV.

**Is Madden Asset Management registered with the SEC or a state?**
Madden Asset Management is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 18389.

**How much does Madden Asset Management manage?**
Madden Asset Management reports $826,014,901 in regulatory assets under management in its Form ADV filing dated June 29, 2026 (88% discretionary).

**How have Madden Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Madden Asset Management: Regulatory assets under management: $665,066,704 in the October 2021 data and $826,014,901 in the October 2026 data, up 24%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Madden Asset Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (77); high net worth individuals (64); charitable organizations (11).

**Which custodians does Madden Asset Management use?**
Madden Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Morgan Stanley as custodians holding 10% or more of its separately managed account assets.

**Does Madden Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/18389

**What changed in Madden Asset Management's recent Form ADV filings?**
In the July 2026 filing data: Employees performing advisory functions went from 2 to 3. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Morgan Stanley

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $826,014,901
- Discretionary: $730,557,823
- Non-discretionary: $95,457,078

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 77 | $20,232,394 |
| High net worth individuals | 64 | $647,052,006 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 11 | $65,540,401 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 10 | $93,190,100 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2004 (22 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $665,066,704 | 5 | June 21, 2021 |
| October 2022 | $671,638,547 | 3 | June 17, 2022 |
| October 2023 | $726,827,748 | 3 | May 26, 2023 |
| October 2024 | $783,516,535 | 3 | June 4, 2024 |
| October 2025 | $793,767,400 | 2 | June 23, 2025 |
| October 2026 | $826,014,901 | 3 | June 29, 2026 |

Regulatory assets under management: $665,066,704 in the October 2021 data and $826,014,901 in the October 2026 data, up 24%.
Total employees: 5 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Employees performing advisory functions went from 2 to 3.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Madden Asset Management (CRD 18389): Form ADV filing data as of October 2026.