# M1 Advisory

> M1 Advisory is an SEC-registered investment advisory firm in Chicago, IL, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.

- CRD: 249787
- Filed as: M1 ADVISORY
- Legal name: M1 Advisory Services LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Chicago, IL
- Filing period: October 2026
- Form ADV filing dated: October 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/249787
- AdvisorCensus page: https://advisorcensus.com/firm/m1-advisory-chicago-il-249787

## Quick answers

**How is M1 Advisory compensated?**
On its Form ADV (Item 5.E, October 2026), M1 Advisory reports these compensation arrangements: a percentage of assets under its management.

**What does M1 Advisory's brochure say about its fees?**
Its Form ADV Part 2A brochure dated July 8, 2026 states: Asset-based fee: up to 0.2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is M1 Advisory located?**
M1 Advisory's principal office is in Chicago, IL, according to its Form ADV.

**Is M1 Advisory registered with the SEC or a state?**
M1 Advisory is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 249787.

**How much does M1 Advisory manage?**
M1 Advisory reports $1,480,000,000 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (0% discretionary).

**How have M1 Advisory's assets and staff changed since 2021?**
In the Form ADV data for M1 Advisory: Regulatory assets under management: $0 in the October 2021 data and $1,480,000,000 in the October 2026 data. Total employees: 13 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does M1 Advisory serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,400).

**Which custodians does M1 Advisory use?**
M1 Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Apex Clearing Corporation as a custodian holding 10% or more of its separately managed account assets.

**Does M1 Advisory report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.G (pending regulatory proceeding). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/249787

**Does M1 Advisory state an account minimum?**
Its Form ADV Part 2A brochure dated July 8, 2026 says: "The Firm does not impose a minimum account size or minimum investment amount."

**What changed in M1 Advisory's recent Form ADV filings?**
In the October 2026 filing data: Regulatory assets under management went from $633,573 to $1,480,000,000 (+233496%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated July 8, 2026)

- Asset-based fee: up to 0.2% of assets a year (the maximum the brochure states)

> The annual advisory fee charged to a client's account will not exceed 0.20% per year.

> The Firm does not currently operate a tiered or breakpoint fee schedule.

- Account minimum: None

> The Firm does not impose a minimum account size or minimum investment amount.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Apex Clearing Corporation

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,480,000,000
- Discretionary: $0
- Non-discretionary: $1,480,000,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 11,400 | $1,480,000,000 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2015 (11 years)
- Employees: 14 total, 0 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
- 11.G: Is the firm or an advisory affiliate now the subject of a regulatory proceeding that could result in a yes answer to any part of 11.C, 11.D, or 11.E?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/249787

### Websites listed on Form ADV (Item 1.I)
- m1.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $0 | 13 | March 5, 2021 |
| October 2022 | $0 | 20 | September 12, 2022 |
| October 2023 | $0 | 20 | July 13, 2023 |
| October 2024 | Not reported | 24 | May 21, 2024 |
| October 2025 | Not reported | 17 | March 11, 2025 |
| October 2026 | $1,480,000,000 | 14 | October 1, 2026 |

Regulatory assets under management: $0 in the October 2021 data and $1,480,000,000 in the October 2026 data.
Total employees: 13 in October 2021 and 14 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Regulatory assets under management went from $633,573 to $1,480,000,000 (+233496%).

### May 2026
- Registered or notice-filed in AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. M1 Advisory (CRD 249787): Form ADV filing data as of October 2026.