# M Holdings Securities, Inc.

> M Holdings Securities, Inc. is an SEC-registered investment advisory firm in Portland, OR, registered since 2000, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.

- CRD: 43285
- Filed as: M HOLDINGS SECURITIES, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Portland, OR
- Filing period: October 2026
- Form ADV filing dated: October 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/43285
- AdvisorCensus page: https://advisorcensus.com/firm/m-holdings-securities-inc-portland-or-43285

## Quick answers

**How is M Holdings Securities, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), M Holdings Securities, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does M Holdings Securities, Inc. charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Flat fee: $10,000 (Financial Planning/Consulting Fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is M Holdings Securities, Inc. located?**
M Holdings Securities, Inc.'s principal office is in Portland, OR, according to its Form ADV; the April 2026 filing also lists 24 other offices (Schedule D, Section 1.F).

**Is M Holdings Securities, Inc. registered with the SEC or a state?**
M Holdings Securities, Inc. is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 43285.

**How much does M Holdings Securities, Inc. manage?**
M Holdings Securities, Inc. reports $3,206,330,654 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (61% discretionary).

**How have M Holdings Securities, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for M Holdings Securities, Inc.: Regulatory assets under management: $3,918,029,831 in the October 2021 data and $3,206,330,654 in the October 2026 data, down 18%. Total employees: 765 in October 2021 and 1,442 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does M Holdings Securities, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,290); corporations or other businesses not listed above (130); high net worth individuals (78).

**Which custodians does M Holdings Securities, Inc. use?**
M Holdings Securities, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does M Holdings Securities, Inc. report any disciplinary disclosures?**
Reports 5 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(4) (another regulator's order in the past ten years), and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/43285

**What changed in M Holdings Securities, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 222 to 171. Regulatory assets under management went from $4,078,516,284 to $3,206,330,654 (-21%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Flat fee: $10,000 (Financial Planning/Consulting Fees)

> Financial Planning/Consulting Fees are also offered on a flat fee basis, typically up to $10,000, depending on the complexity of the work to be performed.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,206,330,654
- Discretionary: $1,971,698,764
- Non-discretionary: $1,234,631,890

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 4,290 | $1,880,172,154 |
| High net worth individuals | 78 | $1,150,538,483 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 15 | $11,863,919 |
| Corporations or other businesses not listed above | 130 | $163,756,098 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2000 (26 years)
- Employees: 1,442 total, 171 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 5 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4): Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/43285

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Allentown, PA
- Appleton, WI
- Berkeley Heights, NJ
- Charlotte, NC
- Chattanooga, TN
- Culver City, CA
- Dallas, TX
- Daytona Beach, FL
- Deerfield, IL
- Denver, CO
- Detroit, MI
- Glen Rock, NJ
- Kalamazoo, MI
- Knoxville, TN
- Lake Forest, IL
- Morristown, NJ
- Newtown, PA
- Northfield, IL
- Oxnard, CA
- Pittsburg, PA
- San Rafael, CA
- Seattle, WA
- Tampa, FL
- Westlake Village, CA

### Websites listed on Form ADV (Item 1.I)
- [glassdoor.com/Overview/Working-at-M-Financial-Group-EI_IE17413.11,28.htm](https://glassdoor.com/Overview/Working-at-M-Financial-Group-EI_IE17413.11,28.htm)
- [mfin.com/M-SECURITIES](https://mfin.com/M-SECURITIES)
- LinkedIn @m-financial-group

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $3,918,029,831 | 765 | March 31, 2021 |
| October 2022 | $4,582,621,012 | 765 | April 30, 2022 |
| October 2023 | $3,932,369,637 | 738 | June 22, 2023 |
| October 2024 | $4,513,584,910 | 706 | August 27, 2024 |
| October 2025 | $4,078,516,284 | 1,442 | July 11, 2025 |
| October 2026 | $3,206,330,654 | 1,442 | October 1, 2026 |

Regulatory assets under management: $3,918,029,831 in the October 2021 data and $3,206,330,654 in the October 2026 data, down 18%.
Total employees: 765 in October 2021 and 1,442 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 222 to 171.
- Regulatory assets under management went from $4,078,516,284 to $3,206,330,654 (-21%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. M Holdings Securities, Inc. (CRD 43285): Form ADV filing data as of October 2026.