# M.A. Whelan Financial Planning

> M.A. Whelan Financial Planning is an SEC-registered investment advisory firm in Buchanan, NY, registered since 2021, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated March 2, 2026.

- CRD: 140357
- Filed as: M.A. WHELAN FINANCIAL PLANNING
- Legal name: Maureen A. Whelan
- Also doing business as: WHELAN FINANCIAL PLANNING
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Buchanan, NY
- Filing period: October 2026
- Form ADV filing dated: March 2, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/140357
- AdvisorCensus page: https://advisorcensus.com/firm/m-a-whelan-financial-planning-buchanan-ny-140357

## Quick answers

**How is M.A. Whelan Financial Planning compensated?**
On its Form ADV (Item 5.E, October 2026), M.A. Whelan Financial Planning reports these compensation arrangements: fixed fees (other than subscription fees).

**How much does M.A. Whelan Financial Planning charge?**
Its Form ADV Part 2A brochure dated March 2, 2026 states: Flat fee: $2,500 to $5,000 (“Retirement Reviews”). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is M.A. Whelan Financial Planning located?**
M.A. Whelan Financial Planning's principal office is in Buchanan, NY, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is M.A. Whelan Financial Planning registered with the SEC or a state?**
M.A. Whelan Financial Planning is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 140357.

**How much does M.A. Whelan Financial Planning manage?**
M.A. Whelan Financial Planning reports $77,359,453 in regulatory assets under management in its Form ADV filing dated March 2, 2026 (100% discretionary).

**How have M.A. Whelan Financial Planning's assets and staff changed since 2021?**
In the Form ADV data for M.A. Whelan Financial Planning: Regulatory assets under management: $38,486,457 in the October 2021 data and $77,359,453 in the October 2026 data, up 101%. Total employees: 1 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does M.A. Whelan Financial Planning serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (29); individuals (other than high net worth individuals) (17).

**Which custodians does M.A. Whelan Financial Planning use?**
M.A. Whelan Financial Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does M.A. Whelan Financial Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140357

**What changed in M.A. Whelan Financial Planning's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $58,676,083 to $77,359,453 (+32%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 2, 2026)

- Flat fee: $2,500 to $5,000 (“Retirement Reviews”)

> Fees for “Retirement Reviews” are charged as a fixed fee and start at $2,500. A client’s fee is based on the complexity of the client’s situation and range from $2,500 to $5,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $77,359,453
- Discretionary: $77,359,453
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 17 | $7,578,110 |
| High net worth individuals | 29 | $69,781,343 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2021 (5 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Garden City, NY

### Websites listed on Form ADV (Item 1.I)
- mawhelanfinancial.com
- LinkedIn @maureen-whelan-cfp®-545a032

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $38,486,457 | 1 | July 26, 2021 |
| October 2022 | $42,801,902 | 1 | February 1, 2022 |
| October 2023 | $41,456,773 | 1 | February 13, 2023 |
| October 2024 | $43,508,367 | 1 | February 16, 2024 |
| October 2025 | $58,676,083 | 1 | March 5, 2025 |
| October 2026 | $77,359,453 | 1 | March 2, 2026 |

Regulatory assets under management: $38,486,457 in the October 2021 data and $77,359,453 in the October 2026 data, up 101%.
Total employees: 1 in October 2021 and 1 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $58,676,083 to $77,359,453 (+32%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. M.A. Whelan Financial Planning (CRD 140357): Form ADV filing data as of October 2026.