{
  "crd_number": 171343,
  "slug": "long-road-investment-counsel-llc-kalamazoo-mi-171343",
  "primary_business_name": "LONG ROAD INVESTMENT COUNSEL, LLC",
  "legal_name": "LONG ROAD INVESTMENT COUNSEL, LLC",
  "dbas": [],
  "city": "Kalamazoo",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "28020",
  "metro": {
    "cbsa_code": "28020",
    "common_name": "Kalamazoo",
    "msa_name": "Kalamazoo-Portage, MI",
    "path": "/advisors/mi/kalamazoo"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2014-05-09",
  "years_registered": 12,
  "period": "2026-10-01",
  "filing_date": "2026-03-20",
  "carried_forward": false,
  "raum_total": 346435000.0,
  "raum_discretionary": 346435000.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 1336000.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 345099000.0,
      "count": 34
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "MI"
  ],
  "websites": [
    "https://longroadinvestment.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/171343",
  "city_as_filed": "KALAMAZOO",
  "url": "https://advisorcensus.com/firm/long-road-investment-counsel-llc-kalamazoo-mi-171343",
  "display_name": "Long Road Investment Counsel, LLC",
  "summary": "Long Road Investment Counsel, LLC is an SEC-registered investment advisory firm in Kalamazoo, MI, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.",
  "citation": "AdvisorCensus. Long Road Investment Counsel, LLC (CRD 171343): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Long Road Investment Counsel, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Long Road Investment Counsel, LLC reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "What does Long Road Investment Counsel, LLC's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 20, 2026 states: Up to $1,000,000: 0.8% a year; $1,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Long Road Investment Counsel, LLC located?",
      "a": "Long Road Investment Counsel, LLC's principal office is in Kalamazoo, MI, according to its Form ADV."
    },
    {
      "q": "Is Long Road Investment Counsel, LLC registered with the SEC or a state?",
      "a": "Long Road Investment Counsel, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 171343."
    },
    {
      "q": "How much does Long Road Investment Counsel, LLC manage?",
      "a": "Long Road Investment Counsel, LLC reports $346,435,000 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary)."
    },
    {
      "q": "How have Long Road Investment Counsel, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Long Road Investment Counsel, LLC: Regulatory assets under management: $243,736,000 in the October 2021 data and $346,435,000 in the October 2026 data, up 42%. Total employees: 1 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Long Road Investment Counsel, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (34)."
    },
    {
      "q": "Which custodians does Long Road Investment Counsel, LLC use?",
      "a": "Long Road Investment Counsel, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists PNC Bank and William Blair as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Long Road Investment Counsel, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/171343"
    },
    {
      "q": "Does Long Road Investment Counsel, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 20, 2026 says: \"The minimum account size is $1 million, but we reserve the right to waive that requirement at our discretion.\""
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 243736000.0,
      "total_employees": 1,
      "filing_date": "2021-03-23"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 301115000.0,
      "total_employees": 1,
      "filing_date": "2022-03-28"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 252905000.0,
      "total_employees": 1,
      "filing_date": "2023-03-23"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 284039000.0,
      "total_employees": 1,
      "filing_date": "2024-03-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 315645000.0,
      "total_employees": 2,
      "filing_date": "2025-04-07"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 346435000.0,
      "total_employees": 2,
      "filing_date": "2026-03-20"
    }
  ],
  "recent_changes": [],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 20, 2026",
    "tiers": [
      {
        "band": "Up to $1,000,000",
        "rate": "0.8%"
      },
      {
        "band": "$1,000,000 to $5,000,000",
        "rate": "0.75%"
      },
      {
        "band": "Above $5,000,000",
        "rate": "0.5%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$1,000,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $1,000,000: 0.8% a year",
          "$1,000,000 to $5,000,000: 0.75% a year",
          "Above $5,000,000: 0.5% a year"
        ],
        "quotes": [
          ".8% per year of the first $1,000,000 in assets \n.75% per year in the next $4,000,000 in assets \n.5% per year for the remaining assets"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "The minimum account size is $1 million, but we reserve the right to waive that requirement at our discretion."
        ]
      }
    ],
    "quotes": [
      ".8% per year of the first $1,000,000 in assets \n.75% per year in the next $4,000,000 in assets \n.5% per year for the remaining assets",
      "The minimum account size is $1 million, but we reserve the right to waive that requirement at our discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "PNC Bank",
      "name_as_filed": "PNC BANK",
      "affiliated": false
    },
    {
      "name": "William Blair",
      "name_as_filed": "WILLIAM BLAIR",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/long-road-investment-counsel-llc-kalamazoo-mi-171343.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": null,
      "fewer_than_5": true,
      "raum": 1336000.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 34,
      "fewer_than_5": false,
      "raum": 345099000.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/171343",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}