# Lieblong & Associates, Inc.

> Lieblong & Associates, Inc. is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated December 16, 2025.

- CRD: 42578
- Filed as: LIEBLONG & ASSOCIATES, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Little Rock, AR
- Filing period: October 2026
- Form ADV filing dated: December 16, 2025
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/42578
- AdvisorCensus page: https://advisorcensus.com/firm/lieblong-and-associates-inc-little-rock-ar-42578

## Quick answers

**How is Lieblong & Associates, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Lieblong & Associates, Inc. reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Lieblong & Associates, Inc. located?**
Lieblong & Associates, Inc.'s principal office is in Little Rock, AR, according to its Form ADV.

**Is Lieblong & Associates, Inc. registered with the SEC or a state?**
Lieblong & Associates, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 42578.

**How much does Lieblong & Associates, Inc. manage?**
Lieblong & Associates, Inc. reports $197,949,758 in regulatory assets under management in its Form ADV filing dated December 16, 2025 (100% discretionary).

**How have Lieblong & Associates, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Lieblong & Associates, Inc.: Regulatory assets under management: $133,103,944 in the October 2021 data and $197,949,758 in the October 2026 data, up 49%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Lieblong & Associates, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (68); individuals (other than high net worth individuals) (57); pooled investment vehicles (other than investment companies and business development companies) (1).

**Which custodians does Lieblong & Associates, Inc. use?**
Lieblong & Associates, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Wells Fargo Clearing Services, LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Lieblong & Associates, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/42578

**What changed in Lieblong & Associates, Inc.'s recent Form ADV filings?**
In the January 2026 filing data: Regulatory assets under management went from $174,237,704 to $197,949,758 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Performance-based fees

### Custodians (Schedule D, Section 5.K(3))
- Wells Fargo Clearing Services, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $197,949,758
- Discretionary: $197,949,758
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 57 | $17,253,797 |
| High net worth individuals | 68 | $61,483,770 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $105,126,070 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $9,075,453 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $5,010,668 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2014 (12 years)
- Employees: 4 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AR
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $133,103,944 | 5 | January 2, 2021 |
| October 2022 | $213,530,140 | 5 | January 2, 2022 |
| October 2023 | $152,893,913 | 5 | December 22, 2022 |
| October 2024 | $170,479,465 | 4 | December 22, 2023 |
| October 2025 | $174,237,704 | 4 | January 2, 2025 |
| October 2026 | $197,949,758 | 4 | December 16, 2025 |

Regulatory assets under management: $133,103,944 in the October 2021 data and $197,949,758 in the October 2026 data, up 49%.
Total employees: 5 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### January 2026
- Regulatory assets under management went from $174,237,704 to $197,949,758 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Lieblong & Associates, Inc. (CRD 42578): Form ADV filing data as of October 2026.