{
  "crd_number": 42578,
  "slug": "lieblong-and-associates-inc-little-rock-ar-42578",
  "primary_business_name": "LIEBLONG & ASSOCIATES, INC.",
  "legal_name": "LIEBLONG & ASSOCIATES, INC.",
  "dbas": [],
  "city": "Little Rock",
  "state": "AR",
  "country": "United States",
  "cbsa_code": "30780",
  "metro": {
    "cbsa_code": "30780",
    "common_name": "Little Rock",
    "msa_name": "Little Rock-North Little Rock-Conway, AR",
    "path": "/advisors/ar/little-rock"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2014-01-02",
  "years_registered": 12,
  "period": "2026-10-01",
  "filing_date": "2025-12-16",
  "carried_forward": false,
  "raum_total": 197949758.0,
  "raum_discretionary": 197949758.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 1,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 17253797.0,
      "count": 57
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 9075453.0,
      "count": null,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 61483770.0,
      "count": 68
    },
    "pooled_investment_vehicles": {
      "raum": 105126070.0,
      "count": 1
    },
    "corporations_other_businesses": {
      "raum": 5010668.0,
      "count": null,
      "fewer_than_5": true
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AR"
  ],
  "websites": [],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/42578",
  "city_as_filed": "LITTLE ROCK",
  "url": "https://advisorcensus.com/firm/lieblong-and-associates-inc-little-rock-ar-42578",
  "display_name": "Lieblong & Associates, Inc.",
  "summary": "Lieblong & Associates, Inc. is an SEC-registered investment advisory firm in Little Rock, AR, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated December 16, 2025.",
  "citation": "AdvisorCensus. Lieblong & Associates, Inc. (CRD 42578): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Lieblong & Associates, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Lieblong & Associates, Inc. reports these compensation arrangements: a percentage of assets under its management; performance-based fees. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Lieblong & Associates, Inc. located?",
      "a": "Lieblong & Associates, Inc.'s principal office is in Little Rock, AR, according to its Form ADV."
    },
    {
      "q": "Is Lieblong & Associates, Inc. registered with the SEC or a state?",
      "a": "Lieblong & Associates, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 42578."
    },
    {
      "q": "How much does Lieblong & Associates, Inc. manage?",
      "a": "Lieblong & Associates, Inc. reports $197,949,758 in regulatory assets under management in its Form ADV filing dated December 16, 2025 (100% discretionary)."
    },
    {
      "q": "How have Lieblong & Associates, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Lieblong & Associates, Inc.: Regulatory assets under management: $133,103,944 in the October 2021 data and $197,949,758 in the October 2026 data, up 49%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Lieblong & Associates, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (68); individuals (other than high net worth individuals) (57); pooled investment vehicles (other than investment companies and business development companies) (1)."
    },
    {
      "q": "Which custodians does Lieblong & Associates, Inc. use?",
      "a": "Lieblong & Associates, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Wells Fargo Clearing Services, LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Lieblong & Associates, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/42578"
    },
    {
      "q": "What changed in Lieblong & Associates, Inc.'s recent Form ADV filings?",
      "a": "In the January 2026 filing data: Regulatory assets under management went from $174,237,704 to $197,949,758 (+14%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 133103944.0,
      "total_employees": 5,
      "filing_date": "2021-01-02"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 213530140.0,
      "total_employees": 5,
      "filing_date": "2022-01-02"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 152893913.0,
      "total_employees": 5,
      "filing_date": "2022-12-22"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 170479465.0,
      "total_employees": 4,
      "filing_date": "2023-12-22"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 174237704.0,
      "total_employees": 4,
      "filing_date": "2025-01-02"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 197949758.0,
      "total_employees": 4,
      "filing_date": "2025-12-16"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Regulatory assets under management went from $174,237,704 to $197,949,758 (+14%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Wells Fargo Clearing Services, LLC",
      "name_as_filed": "WELLS FARGO CLEARING SERVICES, LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/lieblong-and-associates-inc-little-rock-ar-42578.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 57,
      "fewer_than_5": false,
      "raum": 17253797.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 68,
      "fewer_than_5": false,
      "raum": 61483770.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 1,
      "fewer_than_5": false,
      "raum": 105126070.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 9075453.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 5010668.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/42578",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}