# Liberty Financial Group, Inc.

> Liberty Financial Group, Inc. is an SEC-registered investment advisory firm in Elm Grove, WI, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 111272
- Filed as: LIBERTY FINANCIAL GROUP, INC.
- Also doing business as: WOMEN'S FINANCIAL SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Elm Grove, WI
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111272
- AdvisorCensus page: https://advisorcensus.com/firm/liberty-financial-group-inc-elm-grove-wi-111272

## Quick answers

**How is Liberty Financial Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Liberty Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Liberty Financial Group, Inc. located?**
Liberty Financial Group, Inc.'s principal office is in Elm Grove, WI, according to its Form ADV.

**Is Liberty Financial Group, Inc. registered with the SEC or a state?**
Liberty Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 111272.

**How much does Liberty Financial Group, Inc. manage?**
Liberty Financial Group, Inc. reports $194,317,321 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (99% discretionary).

**How have Liberty Financial Group, Inc.'s assets and staff changed since 2022?**
In the Form ADV data for Liberty Financial Group, Inc.: Regulatory assets under management: $114,381,260 in the October 2022 data and $194,317,321 in the October 2026 data, up 70%. Total employees: 8 in October 2022 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Liberty Financial Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (210); high net worth individuals (28).

**Which custodians does Liberty Financial Group, Inc. use?**
Liberty Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Collegeamerica 529S and TIAA-CREF Financial Services as custodians holding 10% or more of its separately managed account assets.

**Does Liberty Financial Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111272

**What changed in Liberty Financial Group, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $125,162,344 to $194,317,321 (+55%). Registered or notice-filed in FL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Collegeamerica 529S
- TIAA-CREF Financial Services

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $194,317,321
- Discretionary: $192,878,837
- Non-discretionary: $1,438,484

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 210 | $116,005,344 |
| High net worth individuals | 28 | $78,311,977 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2022 (4 years)
- Employees: 5 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [libertyfinancialgroup.com](https://libertyfinancialgroup.com)
- Facebook @LIBERTYFINANCIALGROUPINC
- LinkedIn @liberty-financial-group-inc.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $114,381,260 | 8 | June 7, 2022 |
| October 2023 | $101,946,873 | 8 | June 23, 2023 |
| October 2024 | $113,981,246 | 8 | March 15, 2024 |
| October 2025 | $125,162,344 | 6 | January 23, 2025 |
| October 2026 | $194,317,321 | 5 | March 30, 2026 |

Regulatory assets under management: $114,381,260 in the October 2022 data and $194,317,321 in the October 2026 data, up 70%.
Total employees: 8 in October 2022 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $125,162,344 to $194,317,321 (+55%).
- Registered or notice-filed in FL.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Liberty Financial Group, Inc. (CRD 111272): Form ADV filing data as of October 2026.